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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘User Generated Content’ Category

April 1st, 2008

Doritos UK Make your own Ad

I never published the video list yesterday as I could not find any in the list, just politics, sport, sex and TV, the usual stuff! But the paid-for video is this one for Doritos, taking it’s ‘make your own ad’ in the UK. They are showcasing some of their entries and I […]

By Rachel -- 0 comments

March 28th, 2008

Colgate MaxFresh Video Music Competition

There’s another ’submit your video’ competition, this time for Colgate’s MaxFresh, which seems to be toothpaste with breath freshener mixed in (I’m not up on trends in toothpaste, I still use the one I grew up).

(picture courtesy of Colgate-Palmolive)
The competition has a simple premise:

Pick your song from the list of 15 songs they […]

By Rachel -- 3 comments

March 26th, 2008

Domino’s Pizza Recycling

Via Adrants, I see that Domino’s have a MySpace video competition on the go. Let them know what you do with your pizza box before you recycle it - the green message it pretty big throughout the page.

You can win a iMac or tickets to the comedy store if you win; from what I […]

By Rachel -- 0 comments

March 22nd, 2008

Thomson Hotel Reviews

As any regular traveller and web user will know, looking up other’s experiences of the airline, hotel or resort is a great way of seeing a more realistic picture than the vendors site. I’ve tended to use Trip Advisor as my first port of call to check out hotels, looking at the whole […]

By Rachel -- 0 comments

February 13th, 2008

Too late to send a Valentine Card

If you’ve forgot to send a Valentine Card, Send a Valentine will allow your to create your own design from some prefixed templates and send an ecard. Although I think they should put a disclaimer on the site stating they are not responsible for any damages caused by the receiver of the ecard is […]

By Rachel -- 0 comments

February 11th, 2008

Become Tide Stain

Tide to Go, from P&G, ran a talking stain ad in the Super Bowl last week and you can now create your own version of the ad at mytalkingstain.com. Upload your picture, record your own vocal and share the effort around. You really need to be in the US to record your own vocal […]

By Rachel -- 0 comments

February 8th, 2008

English National Opera, the Mikado and Little Lists

Create your own video and load it up to YouTube is a pretty common form of contests for brands, but this one from the English National Opera is fun. The Mikado from Gilbert and Sullivan has a song called Little List which is always written afresh per staging (or even per performance) with […]

By Rachel -- 0 comments

January 28th, 2008

Top Videos Jan 28

Right up at the top this week, well at no 2, is a video that at first glance is not commercial. It’s for ideablob.com, a place “where entrepreneurs and small business owners can share and grow their business ideas”. The people behind it are Avanta, a credit card and small business loan company, […]

By Rachel -- 0 comments

January 14th, 2008

YouTube commercial videos 14 Jan

How are brands using YouTube this week? A clear winner in the list is Dunkin’ Donuts

Update 15 Jan: for some strange reason they’ve made the video private and invite only. This is after 500 k views.
Update2: I wrote to them and they’ve made it public again - it had been changed by error.
They’re […]

By Rachel -- 0 comments

January 11th, 2008

Doritos Crash the Superbowl

Doritos are again doing a promotion around the superbowl, but this one is not as tied into the brand as last years, where fans put together a commercial, looking for the chance to have their shown during the biggest ad fest of the year (which is a good reminder to go and find out if […]

By Rachel -- 4 comments

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