David Clark, EVP Global Advertising and GM NA, Joost
People often think Kazaa, Skype were disruptive, (often confused with destructive) but Joost is different - trying to be more constructive and collaborative (RC: I’d originally had a typo here as Kazaa/Skype as destructive…but if he had said that I would have though it weird, coming […]
For those of you interested in the Heroes ARG (link goes to my previous piece) it’s started again with an email or text message to all the registered users this morning, pointing people to new content at Hana’s blog
For those who never saw it last year, sign up now, to watch one of the best […]
Do you like SciFi; ever wanted to get behind the scenes at one of the shows? It’s usually been restricted to those ‘professional’ journalists, even through the genre inspires written outpourings from many more on the web. This year, Scifi Channel reached out to these professional fans and invited them to […]
To support the UK release of the TV series Dexter, Ralph have created this very nice video at icetruck.tv, purporting to be a news report you can send to your friend. The video is then personalised, by adding their name and a message, which are displayed inline in the video. A lovely way […]
Love this new commercial from BBH in London for Vodafone. Last Sunday, they took the route of the roadblock, that tactic that has not been seen for a while. It used to be you only needed to buy a few channels (2 would do it in the UK in the 80’s) but here, […]
Adfreak point out a NY Times article explaining how 2 networks refused to accept advertising for Trojan Condoms as the message was contraception instead of disease reduction. I find the commercial itself amusing:
And as one of the commenters on the video at YT (and the NYT) it’s a strange attitude considering the tone of […]
It’s the upfront season, where the advertisers get together with the TV companies to see what they have coming up, what valuable properties they can be associated with. The world is changing faster than ever and TV no longer has a monopoly, competing for attention with the web, with mobile, with timeshifting and […]
Looking to use distributed videos as part of your strategy - make sure they are relevant for your audience first. The Centre for Media Research is reporting new research out today, from examines the use of online video in the US.
4% of adults watch video online daily, compared to 93% who watch […]
Looking at Bud TV, I’m was hit at the lack of information about what it is. The very first thing you have to do is register (to check you age) but there is little to explain what you will get if you do. I’m assuming the other media contains the enticement.
The next […]
Heroes, the NBC TV show, has a Alternate Reality Game (ARG) associated with it. Well, sort of. Whilst following the premise of an ARG there’s no actual game play.
It started off well, with an in-show business card showing the URL for the fictional paper company Primatech. Applying for […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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