To support the launch tomorrow of Terminator - Sarah Connor Chronicles in the UK, Virgin Media are doing some fun things. According to NMA, they have a microsite, banners/overlays, OOH posters and lots of TV ads. (why don’t the NMA ever put links into their online articles)
The main Virgin1 site has the first […]
Doritos are again doing a promotion around the superbowl, but this one is not as tied into the brand as last years, where fans put together a commercial, looking for the chance to have their shown during the biggest ad fest of the year (which is a good reminder to go and find out if […]
Echo Beach is a new soap here on ITV in the UK, following the lives of the glamorous people who live in Polnarren, Cornwall, with its ‘rugged coastline, endless beaches and handsome surfers’. Nothing too different there from many soaps, except for British TV not really doing glam soaps, especially not at 9.30 in […]
I’ve been watching a lot of shows on Hulu over the last few weeks. Despite the negative reaction when it was announced, the service has actually delivered and it has a lot of good current and past shows (my first reaction was glee as I saw it had Buffy on there). The video […]
A final panel from the weekend conference looking at ‘cult’ media and the challenging of the growing audiences. Although this is about TV entertainment, a lot of the lessons can be applied to brands as they expand.Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media
Cult properties have become […]
Day 2 of the Futures of Entertainment. After the openign remarks, we only have 2 panels, the first on Advertising and Convergence and the second on Cult Media.
The panelists for the first session are: Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; Lee Harrington, Miami University. Moderated by Sam Ford
Jason Mittell, teaches media studies. Looking […]
You may have noticed that a few weeks ago an episode of CSI:NY had strong connections to Second Life, with Mac, the main protagonist of the show, having to get a crash course in the world as he chases a suspect. As part of the tie-in, the world of the show has been […]
Here’s an interesting little game and video package from Tamba to support The Gadget Show on Channel 5 (UK). Suzi Says combines a game (OK but nothing special) with behind the scenes video from the show. The Suzi in question is Suzi Perry, a TV presenter who seems to specialise in motor sport […]
One of the breakout sessions at the MIXX conference was a panel about content and how it fits in.
Fitting in Today’s Digital World of Misfit ContentConsumer control and an avalanche of misfit content - content that just doesn’t fit the established media world of yesterday - are wreaking havoc in the advertising and media economy […]
David Clark, EVP Global Advertising and GM NA, Joost
People often think Kazaa, Skype were disruptive, (often confused with destructive) but Joost is different - trying to be more constructive and collaborative (RC: I’d originally had a typo here as Kazaa/Skype as destructive…but if he had said that I would have though it weird, coming […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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