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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘Trends’ Category

April 29th, 2008

The world and Social Media

Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]

By Rachel -- 1 comment

April 25th, 2008

Twitter takes advertising in Japan

Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]

By Rachel -- 0 comments

January 5th, 2008

Online Spend in 2008

The Guardian writes about a report from M Group on predicted online spend for 2008 in the UK. The company predicts that online spending will overtake TV spending in 2009; in 2008 spend is predicted at £3.4billion, 24.8% of total ad spend compared with 26% for TV.
As Adam Smith, furtures director at Group M, says:
“The […]

By Rachel -- 1 comment

January 2nd, 2008

JWT trends for 2008

Agency Spy have listed 80 trends that JWT are predicting for the next year. Some of there will have an impact on digital advertising directly.

Beijing 2008. Biggest advertising event of the year. All the big brand will be there and all the rest will be wanting to get involved somehow. The use […]

By Rachel -- 0 comments

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