May 8th, 2008
I’ve got 2 campaigns for Burma in my inbox/tweetfeed today.
First is
“Burma: It Can’t Wait,” a 30-day campaign launched by The Human Rights Action Center and the U.S. Campaign for Burma to help build a million-person movement to free Nobel Peace Prize recipient Aung San Suu Kyi and the people of Burma.
This campaign, obviously […]
By Rachel -- 0 comments
May 6th, 2008
I’m about 2 weeks behind on PR emails in my inbox, but I’m slowly working my way through them! One I received way back in April was from Eliot at 5W Pr, about their client Ckrush.
The Company
Ckrush is a media group that manage sites, including LiveMansion.com (actors and entertaiment), AudioStreet.net (music) and MixStreet.net(DJs) . […]
By Rachel -- 0 comments
February 20th, 2008
This may be parochial in viewpoint, but I’d challenge anyone to say something like that video could be made anywhere else except the UK. It’s got that weird sense of humour that I rarely see in another country.
The starting point of the story is the Leap Year, with 29th Feb falling on a Friday. […]
By Rachel -- 1 comment
February 9th, 2008
There’s a new Rambo film out this month and to promote it Spinnaker have developed a Facebook app. This is a like Role Playing Game, where you choose your attack and then launch it against your chosen opponent - one of your friends who also has the app installed. Gain points and strength and […]
By Rachel -- 2 comments
January 31st, 2008
Books are getting more and more interactive, with their publishers utilising the web to connect to a new audience. One of the latest is a promotion for a new James Bond book, written by Sebastian Faulkes, published later this year. It’s not the book of the film, a Quantum of Solace, but a brand […]
By Rachel -- 0 comments
January 12th, 2008
Tasmin Little is a classical artist who has been tempted to release some songs on the web. The papers seem to linking this to Radiohead’s example (who released their album on hard copy last week and got to the top of the charts). But artists have been doing this for years, that’s what […]
By Rachel -- 1 comment
January 10th, 2008
Normally, I just block all commercial twitter feeds as they can be pretty useless, nothing but advertising and one way messages wrapped up in the guide of social media. But when thebar.com started following me today, instead of doing my normal block, I thought I’d talk about it. Why? Because I used […]
By Rachel -- 1 comment
January 9th, 2008
This Ad Age article is a simple run through of social media, who you should do it with some good case studies. if you’re involved in any way with social media, there’s nothing in there that is a surprise, but there are still so many people in the industry who have not come across […]
By Rachel -- 0 comments
January 7th, 2008
Via Profy, I see that HarperTeen, the teen imprint of Harper Collins, have bought a sponsored page on MySpace to promote their books.
It’s a lot better space than their more corporate site, which definitely lacks any interaction options, and has so far attracted over 22k friends. The biggest draw however appears to be the […]
By Rachel -- 0 comments
January 3rd, 2008
Last year, Second Life was all the rage. Almost every conversation I had about ‘what to do online’ drifted over to Second Life at some point. It was hot and brands (or was it just the creatives at the agencies) had an urge to be there. For the PR, for the eyeballs they […]
By Rachel -- 2 comments
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