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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘Social Networks’ Category

May 8th, 2008

Campaign for Burma

I’ve got 2 campaigns for Burma in my inbox/tweetfeed today.
First is
“Burma: It Can’t Wait,” a 30-day campaign launched by The Human Rights Action Center and the U.S. Campaign for Burma to help build a million-person movement to free Nobel Peace Prize recipient Aung San Suu Kyi and the people of Burma.
This campaign, obviously […]

By Rachel -- 0 comments

May 6th, 2008

Ckrush Social

I’m about 2 weeks behind on PR emails in my inbox, but I’m slowly working my way through them! One I received way back in April was from Eliot at 5W Pr, about their client Ckrush.
The Company
Ckrush is a media group that manage sites, including LiveMansion.com (actors and entertaiment), AudioStreet.net (music) and MixStreet.net(DJs) . […]

By Rachel -- 0 comments

February 20th, 2008

Freeday Friday - Are you ‘aving it off?

This may be parochial in viewpoint, but I’d challenge anyone to say something like that video could be made anywhere else except the UK. It’s got that weird sense of humour that I rarely see in another country.
The starting point of the story is the Leap Year, with 29th Feb falling on a Friday. […]

By Rachel -- 1 comment

February 9th, 2008

Become Rambo on Facebook

There’s a new Rambo film out this month and to promote it Spinnaker have developed a Facebook app. This is a like Role Playing Game, where you choose your attack and then launch it against your chosen opponent - one of your friends who also has the app installed. Gain points and strength and […]

By Rachel -- 2 comments

January 31st, 2008

Write a Bond Theme

Books are getting more and more interactive, with their publishers utilising the web to connect to a new audience. One of the latest is a promotion for a new James Bond book, written by Sebastian Faulkes, published later this year. It’s not the book of the film, a Quantum of Solace, but a brand […]

By Rachel -- 0 comments

January 12th, 2008

Tasmin Little and the Naked Violin

Tasmin Little is a classical artist who has been tempted to release some songs on the web. The papers seem to linking this to Radiohead’s example (who released their album on hard copy last week and got to the top of the charts). But artists have been doing this for years, that’s what […]

By Rachel -- 1 comment

January 10th, 2008

thebar.com on twitter

Normally, I just block all commercial twitter feeds as they can be pretty useless, nothing but advertising and one way messages wrapped up in the guide of social media. But when thebar.com started following me today, instead of doing my normal block, I thought I’d talk about it. Why? Because I used […]

By Rachel -- 1 comment

January 9th, 2008

Social Media 101

This Ad Age article is a simple run through of social media, who you should do it with some good case studies. if you’re involved in any way with social media, there’s nothing in there that is a surprise, but there are still so many people in the industry who have not come across […]

By Rachel -- 0 comments

January 7th, 2008

Harper Teen Books

Via Profy, I see that HarperTeen, the teen imprint of Harper Collins, have bought a sponsored page on MySpace to promote their books.
It’s a lot better space than their more corporate site, which definitely lacks any interaction options, and has so far attracted over 22k friends. The biggest draw however appears to be the […]

By Rachel -- 0 comments

January 3rd, 2008

Marketing on Hyped platforms

Last year, Second Life was all the rage. Almost every conversation I had about ‘what to do online’ drifted over to Second Life at some point. It was hot and brands (or was it just the creatives at the agencies) had an urge to be there. For the PR, for the eyeballs they […]

By Rachel -- 2 comments

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