The second day of the conference kicked off with a KeyNote: Charlie Rose interviews Seth Godin
CR: where are we now? in terms of the relationship btw the web and advertising
SG: look at the future. in 10 yrs, we will say 2007 is the year it changed. we built real platforms that enabled the great companies […]
David Moore, CEO 24/7 Media: Looking at vision of online advertising
Objective is to target better than any company on the web.
Projected online ad spend: by 2010 around 10% of spend will be on the web. Media consumption vs spend is still the wrong balance. More time spent online than […]
Andrew Goodman (Page Zero Media) ‘How to increase the ROI on your search advertising’
Most advertisers aren’t even in the present yet….the future is now, there are a lot of things that we should be doing now and we are not
In 2004, 50% of google properties made the money and 49% on other properties. In […]
Kim Malone (Google) ‘Adapting Advertising Models to an Evolving Web Experience’
There have been a lot of questions about different pricing models for different advertisers/marketing objectives. There’s no one model that is right
There’s awareness, consideration and action in a consumer journey.
As you move down this path, marketing objective moves from generating demand to fulfilling demand. […]
Ron Belanger - Future of Search Marketing - Understanding the consumer 2.0 (Yahoo)
We think a lot about the tech…we should think about the people doing the search
We think about web2.0 as collaborate and share. We think a lot about the consumer. So what do we know? they are overworked and […]
Marketing Sherpa have a thought-provoking piece (at least for me) about how Macy’s improved their site and optimised it for SEO, offering up different pages depending on the search terms used and really leveraging the internal navigation to get people to what they wanted fast once they hit the site. I’d post some […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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