Tom Coates may not want to be pitched, wanting his name taken off any PR lists that means he’s commonly a target for emails from many agencies. But BL Ochman, as a marketing blogger, is more than happy. She’s posted comprehensive guidelines about how to send her information. Key things including getting […]
Notes from the first morning keynote as Mesh conference
The Future of Public Relations
Stuart MacDonald talks to Global CEO of Edelman Richard Edelman.
Q: what is your definition of PR:
A; it s about telling a story well, and the essence of a story is true. it should not be spin or black arts, that’s malpractice. […]
I write last week about how not to approach a blogger as an agency. Dave McClure has a great post about why PR agencies have trouble from a geek perspective, especially with online business. In summary (but go read all the reasons why):
Pr firm does not understand the technology they are selling
PR […]
Last week, Wired published an article about Channel 9 at Microsoft, how it helped open up the company and increase dialogue with customers and developers. The article looked at the story behind the site and the company’s other efforts to open up. As a case study for opening up a corporate culture and […]
I’ve been following the arguments surrounding Stowe Boyd’s posts about the death (or not) of the Press Release. There’s a whole bunch of stuff, links and commentary in those few posts that are well worth taking the time to read and consider.
And with all that debate and discussion, here’s an example of how […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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