Here’s a pitch I was too slow to mention, but it’s still worth discussing the product.
The Company
Playcafe.com is an online game show channel, utilising ustream to get its programming out to the world. The programmes are live, offering watchers the chance to interact with the hosts through the chat and offers prizes to participants, with […]
I’m about 2 weeks behind on PR emails in my inbox, but I’m slowly working my way through them! One I received way back in April was from Eliot at 5W Pr, about their client Ckrush.
The Company
Ckrush is a media group that manage sites, including LiveMansion.com (actors and entertaiment), AudioStreet.net (music) and MixStreet.net(DJs) . […]
Gizmodo originally ran this story, about a very bad rock video from Microsoft, extolling the virtues of Vista, as though it was meant to be taken absolutely seriously as something the company made to try and persuade Enterprises to buy the OS. Later it was apparently claimed as an internal spoof.
Now Microsoft has done […]
It’s Valentine’s day next week and for jewelry.com it’s a big day. As part of their marketing push this year, they’ve gone for the tried and tested ‘let’s create some buzz and column inches with a survey’ route, asking questions of women about what they expect on the day. Unsurprisingly, the commonest answer to […]
There’s so much stuff out there on the web currently about how to approach bloggers as a PR person that those who it it wrong sometimes deserve the ridicule that bad pitches brings them. But you don’t often get magazines complaining. Chris Anderson, successful blogger, successful author of The Long Tail and Editor […]
Across the channel, we are looking at the worst 9, the 9 worst things that you could do in a particular area. There’s always some pretty good advice about what you should do, but here’s a look at some of the mistakes that will get you in trouble. All of these I’ve […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
Ben Goldacre has the fascinating story behind a recent press story from Veet, who claimed that Cambridge mathematicians had proven that Jessica Alba had the sexist walk based on various body length ratios. The story was developed and released by Clarion Communications on behalf of Veet. Key elements include:
looking for academics to ratify the […]
Tom Coates may not want to be pitched, wanting his name taken off any PR lists that means he’s commonly a target for emails from many agencies. But BL Ochman, as a marketing blogger, is more than happy. She’s posted comprehensive guidelines about how to send her information. Key things including getting […]
Notes from the first morning keynote as Mesh conference
The Future of Public Relations
Stuart MacDonald talks to Global CEO of Edelman Richard Edelman.
Q: what is your definition of PR:
A; it s about telling a story well, and the essence of a story is true. it should not be spin or black arts, that’s malpractice. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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