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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘Pitches’ Category

May 16th, 2008

Pixsta Launches

A got a ’social media release’ in the mail for the launch of Pixsta, a new UK-based image search engine.
The Pitch
Although on the surface, it’s about a new search engine, in reality, the release spends most of its time talking about the ad model is has in place.
The advertising ecosystem is similar to Google’s adwords […]

By Rachel -- 0 comments

May 15th, 2008

Newsware at MSNBC

I love this, absolutely adore it!
The Product
MSNBC are launching some new, interactive, interpretative news services, called Newsware. Lots of different ways to get news, different interfaces, some games or more serious stuff such as RSS feeds or IM alerts.

What I think of the Product
The first sentence says it all - I loved it. […]

By Rachel -- 0 comments

May 14th, 2008

What Men Need to Know

I’ve been getting quite a few emails from the people behind the site What Men Need to Know. They’ve published a few videos promoting the new site that goes live on May 21.

This is what they say about the site:
covering men’s lifestyle comprehensively but not taking it, or ourselves, too seriously Trust us, […]

By Rachel -- 0 comments

May 8th, 2008

Campaign for Burma

I’ve got 2 campaigns for Burma in my inbox/tweetfeed today.
First is
“Burma: It Can’t Wait,” a 30-day campaign launched by The Human Rights Action Center and the U.S. Campaign for Burma to help build a million-person movement to free Nobel Peace Prize recipient Aung San Suu Kyi and the people of Burma.
This campaign, obviously […]

By Rachel -- 0 comments

May 7th, 2008

Playcafe - online game shows

Here’s a pitch I was too slow to mention, but it’s still worth discussing the product.
The Company
Playcafe.com is an online game show channel, utilising ustream to get its programming out to the world. The programmes are live, offering watchers the chance to interact with the hosts through the chat and offers prizes to participants, with […]

By Rachel -- 0 comments

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