I took a wander around New York this weekend and saw some of the Christmas installations. Not strictly digital, but buzz worthy anyway.
First up was Bank of America’s Gift on Fifth. They’ve done the usual ‘let’s do a survey and release it with PR’ tactic about holiday shopping and what people look for, […]
Whilst in London last week I got to see more of the Sony Walkman Project material dotted around the place. I saw the ad itself on TV, pretty impressive on a bigger screen. I caught OOH stuff on buses and on the Tube. Most importantly, I heard it been talked […]
In time for Thanksgiving, Ocean Spray are taking a cranberry bog across America. Well, at least a big paddling pool full of cranberries and 3 cities, being New York, Chicago and Los Angeles. In each city they set up the pool for a few days, load it up with the floating cranberries and […]
I saw a great use of a (huge) QR code this morning in Iain Tait’s blog, for the launch of the 28 Weeks Later DVD. The poster is arresting in itself with the adding meaning of the code (apparently it says “It’s back on DVD September 10th”). I was happy to see […]
Photo: Stealthtractor
Innocent, the UK fruit drink company are rolling out their events across the summer. They have previously held a festival type day in Regent’s Park but this year have gone all out with the Innocent village fete, that bastion of country life. They are putting on a huge on one in London, […]
Posting has been rather light this week; I’ve been invaded by parents and kept a little busy running around doing the tourist game. One thing I have noticed, heavily pushed on the subway and outdoor placements, have been all the posters for Reebok Run Easy.
I found it interesting that none of […]
Teams are out and about stirring up buzz for the follow up to Danny Boyle’s 28 Days Later, 28 Weeks Later, although this has a different cast and director. As well as the usual TV, print and posters, they are also using some outdoor postings and projections, such as putting the logo against […]
From my previous post about a guerrilla campaign from Ask in the UK, Valleywag pointed the way towards some outdoor in California (it’s also being found across the country).
(Thanks to Lindsay for allowing me to use the picture)
What is interesting is the initial assumption that these were a reaction from Google to the UK […]
One thing that is pretty common in future films is personalised advertising that talks just to you, that knows what you like and pays you attention. Now Mini has taken a step towards that, at least with their ads. Interactive billboards around Chicago, New York, Miami and San Francisco are being programmed […]
Billboards can be pretty boring, I’ve said that before,. But Thornton’s decided to present one with a difference - completely made of chocolate that you could eat. 860lbs of chocolate made into a 14.5ft by 9.5ft billboard in Covent Garden, it lasted all of 3 hours before being devoured. Now that’s […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
Accounting Solver
Behind The Buzz
Biz Chicks Rule
Biz Levity
Boss Hatch
Brandcurve
Business & Blogging
Buzz Networker
Common Sense PR
Contract Worker
Copyblogger
Daily Blender
Digital Money World
Doing Biz Abroad
E-shop Owner
Everyday Networker
Franchise Pick
Greener Assets
Health Care Insiders
Home Biz Notes
Interview Chatter
Just Make Money Online
Leadership Turn
LifeDev
My Organized Biz
One Vote Matters
Pimp Your Work
Project Management 411
Property Crossroads
Second Life Pros
Slacker Manager
Small Business Boomers
Startup Spark
Successful Blog
Talk Stock Trading
Taxgirl
The 501(c) Files
The Golden Pencil
Viva el Negocio
Work Boxers
Yielding Wealth
Recent Comments