I saw the video below at the cinema this week; it’s all about guerilla gardening (that’s going out and planting things around a city) and the information is bought to you by Adidas Grün
AC_FL_Run_BM(”16977″);
It’s all to promote their latest range of trainers.
Adidas Originals is proud to present adidas Grün, a collection that aims to better […]
Moonvertising
Originally uploaded by lokiv7
I earlier blogged about Rolling Rock’s video on You Tube promoting their Moonvertising.. They’ve got huge billboards up around the country promoting the experience, suggesting watch out for the next full moon and a call out to the site
Tags: moonvertising, […]
Last night i ended up at a party at Six again. invite for this was by special badges, handed out to ladies around the conference, suggesting they bring a man. The only clue was the badges had i heart Cavemen on them. If I’d gone to that site it would have been obvious who […]
Collective London W&K London have come up with a lovely website to go with the W&L associated campaign to support Honda. There’s teaser billboards and print, based on anagrams. They point you, very subtly, to Problem Playground, tells you that the full site launches Feb 4th. In the meantime you […]
I took a wander around New York this weekend and saw some of the Christmas installations. Not strictly digital, but buzz worthy anyway.
First up was Bank of America’s Gift on Fifth. They’ve done the usual ‘let’s do a survey and release it with PR’ tactic about holiday shopping and what people look for, […]
Whilst in London last week I got to see more of the Sony Walkman Project material dotted around the place. I saw the ad itself on TV, pretty impressive on a bigger screen. I caught OOH stuff on buses and on the Tube. Most importantly, I heard it been talked […]
In time for Thanksgiving, Ocean Spray are taking a cranberry bog across America. Well, at least a big paddling pool full of cranberries and 3 cities, being New York, Chicago and Los Angeles. In each city they set up the pool for a few days, load it up with the floating cranberries and […]
I saw a great use of a (huge) QR code this morning in Iain Tait’s blog, for the launch of the 28 Weeks Later DVD. The poster is arresting in itself with the adding meaning of the code (apparently it says “It’s back on DVD September 10th”). I was happy to see […]
Photo: Stealthtractor
Innocent, the UK fruit drink company are rolling out their events across the summer. They have previously held a festival type day in Regent’s Park but this year have gone all out with the Innocent village fete, that bastion of country life. They are putting on a huge on one in London, […]
Posting has been rather light this week; I’ve been invaded by parents and kept a little busy running around doing the tourist game. One thing I have noticed, heavily pushed on the subway and outdoor placements, have been all the posters for Reebok Run Easy.
I found it interesting that none of […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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