Agency Spy pointed me towards, Nokia’s new site Get out and Play which I love. Great video, interesting and engaging, I love the ‘real life game’ included in the middle of the video.
Screenshot from Nokia site
Of course, the site does not really work unless you have a fast computer, a fast connection […]
I’ve been sent this gorgeous case study from New York Festivals, one of their Innovative Advertising Award Winners.
It’s something that Motorola, Hyperfactory New Zealand and Olgivy put together in response to a competition challenge from the owners of the Hong Kong airport to do something different with the advertising space.
From the departure hall, you could […]
Umbro are currently selling England football shirts with a QR code on the care label, which will take you a special mobile site with exclusive content. QR codes are starting to make it big in Europe, being used in a variety of ways to market products. All they tend to do is point you […]
To support the launch tomorrow of Terminator - Sarah Connor Chronicles in the UK, Virgin Media are doing some fun things. According to NMA, they have a microsite, banners/overlays, OOH posters and lots of TV ads. (why don’t the NMA ever put links into their online articles)
The main Virgin1 site has the first […]
Anheuser-Busch with Budweiser is running at least 9 spots (or maybe 10) during this years Superbowl. They’re promoting them in advance on YouTube where they have 5 teaser clips. Breathe Fire and X-Ray Vision both appear to talk about how Bud Light can give you superpowers; I’ll be keeping an eye […]
I missed experiencing this restaurant chain when I was in the US, but it seems to be pretty big and has a good reputation for wings. The Buffalo Wild Wings website is good fun, with lots of things to click on, explore and play with, even if the bit that tells you where the […]
Another conference panel: Content Without BordersNew platforms and enabling technologies are making branded content available wherever consumers want to be. Consumers interact with each other online and across their mobile devices by providing a quick new way to share all things digital - including photos, videos, text, Web pages and music - in one simple […]
Jamie Goldblatt, Chairman, Mobstar Media
founded in 2005, with intention to use mobile as a new channel for content
on 90 global operators - 1billion people
own stuff, also other content creative. mobile marketing
Audio , video mobisodes, graphics, games
we turn this content and turn them into mobile marketing campaigns.
6 Cs of creative content - current, cute, cool, […]
In The US at least, as it tries to play catch up with many other areas of the world, there is a strong desire to do something on mobile. The agencies are not always quite sure what they should do, but they know that it needs to be looked at. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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