Following one speaker not being able to make it, Ryan Carsoncgave a short review of how they marketed the conference online
We usually don’t spend a lot of money marketing..with Future of Web Apps etc we are well known and it’s usually easy to sell out etc. For the NYC FOOA we decided we needed […]
The BBC summarises a Nielson-Netratings report (pdf link) about the increase of young women online in the UK. Women aged 18-34 account for 18% of total UK online population, with men of the same age only accounting for 14%. As the age increases, men tend to dominate but numbers tend to stay […]
The IAB have sent an open letter to Comscore and Neilson, challenging them on their use of panels and other meothodologies developed during the radio era when it comes to measuring online numbers. Via Valleywag
We in the marketing-media ecosystem have spent too many years trying to clean up the residue of flawed media-research methodologies. We […]
There is still, unfortunately, a vision of web users as teenage boys (I’ve come across it) but it is slowly going away as the tools become more and more ubiquitous, as the usefulness and information online increases. It is no surprise to me to see the latest figures produced from eMarketer, showing US […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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