The Changing LandscapeIndustry deals among, Google and DoubleClick, Microsoft and aQuantive, Yahoo! and Right Media and WPP and 24/7 have created much speculation about the future landscape of our industry. For the first time ever on one stage, here from the CEO’s at all the acquired companies as they discuss the impact of their individual […]
Jonathan Bulkeley, CEO, Scanbuy
(live blogged from a presentation)
The mobile is the web access device of the future. In most of the dev world, it already is. In Japan, 90% access web on mobile. Phillippines, no computers, all phones. India is the same.
the web is difficult to access on phone now..so opp is navigation. […]
A panel discussion on Social Networks and Branding
Beyond Friending and Pokes: What Social Media Means for BrandsTom Arrix, VP of Sales, FacebookJoshua Dern, VP of Social Media Strategy and Operations, MTVJoshua Schachter, Founder, del.icio.usTroy Young, Chief Marketing Officer, VideoEggModerator: Brian Morrissey, Digital Editor, Adweek
BM: growth has been huge. Flickr had 4k photos in last […]
One of Mediaposts emails today bought me the highlights of a study performed by Deloitte (link to pdf), about the changing face of media. From a marketing point of view, there’s some interesting nuggets.
51% of all US population are reading or watching content created by others (ie ‘amateur’, not paid for) and 40% […]
Jeremiah takes a look at Facebook’s changing metrics for ranking applications on its service. As someone who has focused on the definition of engagement for online activities, he feels that they are looking for at Interaction rather than engagement, mssing out on Attention, Velocity and Influence.
Looking at influence, he compares Scoble with 5000+ ‘friends’ vs someone […]
Nielson/Netratings have decided to drop the page view as a ranking measure, with the increase in use of online video players and AJAX. Both of these reduce the number of page views even if the user is seeing as many pages of content; the functionality of the widget and code means they stay on […]
Nielson/Netratings have decided to drop the page view as a ranking measure, with the increase in use of online video players and AJAX. Both of these reduce the number of page views even if the user is seeing as many pages of content; the functionality of the widget and code means they stay on […]
eMarketer predicts the number of users and creators of content on the web over the next 4 years.
Creators are set to hit 254 million worldwide by 2011, with 101m of those in the US. All of which goes to say the read-write web is here to stay - give people the tools and they […]
Never Ending Friending: A Journey into Social Networking (interesting MySpace design)
The media landscape is constantly evolving and digital media is redefining content creation and consumption. Social networking is accelerating this shift in consumer behavior and advertisers have the opportunity to join the conversation with their brands or forever be left behind. Join us to discuss […]
Jay Adelson (Digg) ‘Tapping into the Ad Potential of Media Sites’
We’ll talk about how the banner world does not apply to video. Forget the flash player - you’ll need to know the limitations. And me for this - the media buyers needs to figure out the standards,
On a trad website everyone wants things […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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