A pitch email with some interesting stats.
The Pitch
This was a standard press release, in the usual corporate language, about how Blyk has now signed up 100k users 6 months ahead of the stated schedule. Blyk is a mobile network that is targeted at 16-26 year olds. They get free minutes and text from the […]
Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]
Twitter has released a few stats recently that make interesting reading if you are a brand. First, is the international breakdown of the WEB traffic (does not include SMS or other clients). The US has 40% of that traffic, with the next countries being Japan (24%), Spain (~6%), UK (~6%), Brazil and Canada […]
Elf Yourself, the cute ecard app from Office Max returned again this Christmas. Like a sleeper TV hit, the results the second time round were huge. AdAge have the figures.
In 2006, they had around 2million visitors creating 11 million elves.
In 2007, they had 26.4 million people creating 123 million elves
In October 2007, the […]
Pew released one of their regular updates on the American Life on the Internet with a look at teens and social media. The trends are for more in most areas, with more teens online, more using social networks, more blogging, more watching video. Some of the more is of course related to the […]
The vote has now closed and a whale has been named Mr Splashy Pants. It may be related or not, but Japan has also stated it will not be killing humpback whales in the Antarctic this year, for their ’scientific research’, but will still be going after 1000 other whales. The campaign pressure […]
Metrics and Measurement
Panelists: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, Turner Broadcasting; Maury Giles, GSD&M Idea City
As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek […]
I’m not really fond of the word viral, at least as a noun. The call of ‘let’s make a viral’ is annoying, pointless and usually means the person only has a surface understanding of the hows and whys. Using it as an adverb is far better -things can spread virally if […]
Conference Report: The Race for Consumer Insights
As marketers gain a deeper understanding of the new consumer, known as the "Influencer" - highly networked people who spread the word, and inspire others with their recommendations - finding ways to connect with them has become a critical part of the brand building strategy. If they can secure […]
This was my final session of AdWeek, looking at advertising in and around games. Presentations from Activision, Nielson and Massive (Microsoft) all basically saying the same thing - advertising in games is good. They would have been better doing a little more co-ordination of the presentations though as information was repeated and at times contradicted. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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