It’s my birthday tomorrow, another anniversary in life. My formative years, at school and college, were before the web existed. The internet was there but I had no connection; my first computer was a Spectrum, which eventually fell apart, I missed ‘computing’ as a topic at school and the college got PCs for use in […]
Comments on an earlier post asked about virals and memes and a post on Ad Age talks about packets. Here’s what I think are the differences.
Viral - short-hand used by marketers to describe content that gets distributed through word of mouth, although usually with a healthy dose of promotion when they are concerned with a […]
Advertisers give content away for ‘free’, as they assume that by giving you content you want to watch and spend time with makes you feel better towards them and means you consider their product the next time you want to buy something. The ‘free’ content includes all TV programmes on a commercial channel as […]
One thing that always surprises me with Web Awards is how many of the nominations I’ve never heard of - but it should not be surprising, the web is a big, big place and there’s room for lots of stuff. The Webby awards got announced today, so here’s a look at the brand/commercial […]
I got an email from the makers of Publicity Wheel suggesting I take a look at their new offering. It’s a combination of web advertising, link exchange and affiliate marketing as far as I can tell. In essence, you sign up the service and get an ad code to place on your site. […]
Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]
Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]
Gizmodo originally ran this story, about a very bad rock video from Microsoft, extolling the virtues of Vista, as though it was meant to be taken absolutely seriously as something the company made to try and persuade Enterprises to buy the OS. Later it was apparently claimed as an internal spoof.
Now Microsoft has done […]
I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop […]
Tasmin Little is a classical artist who has been tempted to release some songs on the web. The papers seem to linking this to Radiohead’s example (who released their album on hard copy last week and got to the top of the charts). But artists have been doing this for years, that’s what […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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