Behind the Buzz - digital and interactive advertising and marketing

May 15th, 2008

links for 2008-05-15

brand tags
Noah pulls together a great tool to say what you think about brands and see what everyone else thinks.
(tags: advertising media analysis socialmedia tools Marketing reference research)

Share This

By Rachel -- 0 comments

May 8th, 2008

links for 2008-05-08

Charles Arthur explains how to make the most of Twitter | Technology | The Guardian
The latest list of Twitter resources from the Guardian - lots of tools to help you use the system
(tags: technology twitter)

Share This

By Rachel -- 0 comments

May 7th, 2008

links for 2008-05-07

Out to Pasture » Blog Archive » L’Oreal in SL — great project, but I still end up with questions [updated]
L’Oreal in SL, some stats, some commentary and some numbers from Nissan. When is it a good time to be in SL and did companies get hte most of it when their was associated PR.
(tags: […]

By Rachel -- 0 comments

May 2nd, 2008

links for 2008-05-02

Zappos Shows How Social Media Is Done - ReadWriteWeb
How Zappos is using Twitter integrated into their web presence
(tags: twitter trends casestudy socialmedia)

Share This

By Rachel -- 0 comments

April 30th, 2008

links for 2008-04-30

End Of Speculation: The Real Twitter Usage Numbers
Twitter Metrics. 1million+ users globally. still niche, but a growing one
(tags: media socialmedia statistics metrics measurement)

The Trouble With Agencies
A challenge to agency model. Change the way we do things, let agencies work on strategy, don’t change them all the time. Agencies - differentiate yourselves
(tags: agencies advertising advice)

Hitwise Intelligence […]

By Rachel -- 0 comments

April 29th, 2008

links for 2008-04-29

twistori
Twistori is inspired by wefeelfin, scans twitter for statements with feel, think, believe, hate, love and just displays them in an endless stream. monitor the zeitgeis of the world.
(tags: design socialnetworking twitter visualization interactive socialmedia)

Share This

By Rachel -- 0 comments

April 28th, 2008

links for 2008-04-28

LG15 Today: KATEMODERN AND LONELYGIRL15 CROSS
LG15 and Kate Modern are going to be doing cross-overs. Common in TV series set in the same worlds, here’s a first for online. Both of these series are heavily sponsored.
(tags: video)

Million Penguins research project presentation (Production and Research in Transliteracy)
Slides from a presentation about A Million […]

By Rachel -- 0 comments

April 23rd, 2008

links for 2008-04-23

Punk Planning: China 2.0
A view on how to market online in China, how the culture of secrecy and privacy means that developing new approaches to marketing is difficult and how customers use the web differently
(tags: Marketing demographics research planning)

Creating ‘The (Former) General’ | Mssv
Adrian muses on the thinking behind the final installment of We Tell […]

By Rachel -- 0 comments

April 22nd, 2008

links for 2008-04-22

a shel of my former self: Comments
Some lovely little examples to be used to counter challenges to using social media as part of a communications and marketing strategy.
(tags: blogging socialmedia Marketing)

86 Year Old Great-Grandmother Hoists The Jolly Roger - Blog of helios
A cautionary tale about why putting barriers preventing your customers getting access to or […]

By Rachel -- 0 comments

April 16th, 2008

links for 2008-04-16

Marketing Roadmaps
Superb analysis of the recent J&J BabyCamp, an event for mommybloggers, getting them togethe to connect with each other and J&J. Was it good? What were their objectives? Did it work? Read and find out.
(tags: blogging influence socialmedia)

Churn Happens as Marketers Don’t Leverage Customer Data and Analytics
Metrics and challenges to having great customer […]

By Rachel -- 0 comments