Agency Spy pointed me towards, Nokia’s new site Get out and Play which I love. Great video, interesting and engaging, I love the ‘real life game’ included in the middle of the video.
Screenshot from Nokia site
Of course, the site does not really work unless you have a fast computer, a fast connection […]
I saw the video below at the cinema this week; it’s all about guerilla gardening (that’s going out and planting things around a city) and the information is bought to you by Adidas Grün
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It’s all to promote their latest range of trainers.
Adidas Originals is proud to present adidas Grün, a collection that aims to better […]
I’ve been sent this gorgeous case study from New York Festivals, one of their Innovative Advertising Award Winners.
It’s something that Motorola, Hyperfactory New Zealand and Olgivy put together in response to a competition challenge from the owners of the Hong Kong airport to do something different with the advertising space.
From the departure hall, you could […]
Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]
After i wrote about the it in an earlier post, I asked a couple of the agencies involved in the Honda Joy of Problems campaign and the Problem Playground website if they would answer some questions by email. W&K, who did the main ATL/idea stuff answered questions via Neil, who also blogs at […]
Contagious have released their report of the most Contagious things of 2007. One of them is Where are the Joneses?, which I wrote about last year.
Episodes are posted daily, with a variety of web 2.0 worthy ways for viewers and collaborators to get involved. The series follows Dawn and Ian, daughter and son […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
We had Google in the office yesterday for a day of presentations and conversations, with Google showing us some of the things they have been doing. One collaboration that got mentioned was one with JetBlue, who are using Google Maps on board to display where they are in the world. Over the summer […]
Child’s toy manufacturers are definitely on the cutting edge when it comes to online worlds and integration with real life objects. Barbie Girl has been slowly rolling out its Barbiegirld.com world world for the last few months; one of the main competitors, Bratz, also has its own place. (warning - all of […]
I see that W&K have produced Cravendale’s Milk Mattersa wonderful little website, bringing to life the world of the quirky adverts. It’s a rich media world, which you can wonder round, exploring a few areas, finding goodies and making movies. At the same time, you can also see who else is in the site, […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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