I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go - the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with […]
Iain reports on how he was surprised by the people behind Make Mine a Builder’s*. Sending out samples is nothing new, but Iain was surprised as this was completely out of the blue, they’d not emailed him first to find out his address but had done the digging needed to deliver a present. […]
I keep an eye on virtual worlds for kids, as I think they will have a huge impact on online activities and expectations that marketers will need to be aware of. However, Miss Bimbo, as shown all over the BBC TV and the press yesterday, is probably the worst that I’ve seen. Most […]
Earlier this week there was a huge blog blowup regarding how Ford had sent a Cease and Desist Letter to Cafe Press and the Black Mustang Club preventing them from printing a calendar featuring club members and their cars. The reaction was generally about how stupid Ford were, how they could not do this, […]
I got a mail from one of the agencies involved in promoting the Dove Campaign for Real Beauty and its latest incarnation with the Self-Esteem Fund, with some new developments, the Dove Reality Diaries. I have to admit I’m conflicted when reviewing this campaign. On the one hand I fully support the […]
The second day of the conference kicked off with a KeyNote: Charlie Rose interviews Seth Godin
CR: where are we now? in terms of the relationship btw the web and advertising
SG: look at the future. in 10 yrs, we will say 2007 is the year it changed. we built real platforms that enabled the great companies […]
It’s time for Monopoly at McDonalds again, a promotion that has been running for about 6 years over a few countries - if something works, repeating it is always a good idea. I’ve seen heavy TV promotion, lots of in-store stuff and online promotion. There’s bound to be print and radio out there […]
I wonder if the team behind these Apple ads told them they were from Apple? I’m guessing they did ;) So here’s 3 testimonials from happy users (are they pre- or post-price cut) talking about how the iPhone is essential to their life. These are leading the way in the big […]
Presidential Campaigning: Digital Media’s ImpactIt will come as no surprise that all the major 2008 presidential candidates have an interactive presence. With the use of news, video clips, and of course the all important donations section, this highly charged political election and digital innovations is something that marketers can also take advantage of. Hear from […]
Across the channel, we are looking at the worst 9, the 9 worst things that you could do in a particular area. There’s always some pretty good advice about what you should do, but here’s a look at some of the mistakes that will get you in trouble. All of these I’ve […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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