Twitter is one of those tools that is currently hot and many agencies are jumping on it as a tool to sell to their clients, or clients are using themsleves, with various degrees of success. A poor example is Diageo’s The Bar, which I’m not surprised stopped broadcasting a month ago; good […]
The Economist is running a series of online debates and over the next week the topic is “This house believes that if the promise of technology is to simplify our lives, it is failing.”. You can add your comments and vote to that page - or here.
From a marketing perspective, the answer has to be […]
As part of a channel theme, a bunch of b5 business bloggers have waxed lyrical on keeping the WOW factor in different aspects of your business. Eric Eggertson has the full round up, from marketing to investing, leadership to hiring, so pop over there to get the full list.
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One of the challenges with digital, as with all marketing, is to do things in a way that is different enough to help you stand out. It is far too easy to just jump on the latest bandwagon, the latest hot thing and suggest that your brand/your client do this because everyone else is […]
OVer the year, I’ve covered a lot of viral marketing, some games, a bit of social media and many other things that caught my eye. Here’s my top posts for the year.
Barbie Girl: I posted a couple of times about this online world. The popularity of the post has been driven from […]
A lot of the sites I point to have sound that is set to autoplay. Personally, I don’t like this feature, as I’m often already listening to audio on the computer when I’m looking at the sites, either music or podcasts, so the sound disrupts this. If I’m in work, the sound can […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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