I wrote earlier about the Alleve campaign, the storyline that led you through a series of fake sites. supposedly putting across a brand message. Drug Store News has a piece on the promotion.
“With the emergence of more of the alternative media offered by Web 2.0 properties and other channels, we’re testing the waters here,” […]
Whilst I think the Google/Search for Bourne Game is a good idea currently poorly executed and/or tested, a recent promotion for Alleve is neither a good idea nor a good execution.
This came to my attention via Dan Hon, who linked to a NYT article :
HUMOROUS and offbeat are not exactly the words that leap to […]
At the Future of Online Advertising, Chas Edwards spoke about how various ways they do ads across their network, in particular 2 areas where the bloggers themselves provided input.
The first was an example from Microsoft:
They tested two types - the standard banner that was mass(ish) but one of their sites asked for something that was […]
A further twist on ‘fake’ is the use of a manufactured pop group to sing the praises of a brand. Earlier this month, Radio 1 withdrew a song from it’s playlists, Style, Attract, Play by Shocka featuring Honeyshot, as it was developed to support Shockwaves Hair styling products for Saatchi and Saatchi.
This looks like […]
Two months ago, LinkedIn employed Mario Sundar as a Community Evangelist. He was already an active part of the Linked in community, being a fellow member of LinkedIn Bloggers and other groups
My name is Mario Sundar, and I’ve joined LinkedIn as Community Evangelist. I’ve been working feverishly at reaching all the different communities […]
There’s a lot of blogs out there’ a lot of people trying to make money out of blogging. And blogs are liked by search engines; with work, blogs can easily top the search results. Hence the rise in splogs that try and game the system, and the increase in companies that use bloggers […]
Social media, blogs, You Tube: that’s where the traffic it, where real life can be found instead of just marketing messages. And the advertisers know this, so obviously want to put their marketing messages there. I’ve recommended using these tools, they work if used right. But you have to […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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