Next month the UK goes live with their Consumer Protection from Unfair Trading Regulations Act, which outs the brakes on anonymous web posting to support brands. Creating blogs or commenting without disclosing that the writers are the brand, the agency or someone paid by them becomes illegal.
Good!
I get the occasional astroturfing comment, from people […]
Andy Sernowitz talks about how MGM/ABC appear to be astroturfing blogs in the comments. Someone is promoting a movie DVD and saying how good it is without declaring that they are apparently being paid to promote the site - at least that is the conclusion looking at the content and the emails. You […]
It’s April 1 and time to pull jokes. But there’s an interesting move in using the jokes to get more publicity for a company, as Valleywag points out. Now, given the blog and the day, there’s a chance that this is not correct, but it feels like something that companies would do […]
The art of placing comments on sites anonymously by paid commentators is known as astroturfing, which is an artificial grass roots campaign. The term’s origins lie in the US political campaigns but was quickly taken up by marketers and PR companies to spread the word about their product, because they all know word of […]
Normally, I just block all commercial twitter feeds as they can be pretty useless, nothing but advertising and one way messages wrapped up in the guide of social media. But when thebar.com started following me today, instead of doing my normal block, I thought I’d talk about it. Why? Because I used […]
I’ve seen a couple of Ford Commercials over the weekend, part of their Swap Your Ride promotion and just wanted to scream. They have a tag line of ‘No Scripts or Prompts. Just Real People. Telling Real Stories.’ but forgot to apply it to themselves when rolling out the campaign.
What they are doing is nothing […]
I was looking through my referrers and found a link from this BabyExpert Forum, linking through to one of the sessions on mobile use I had written up the other week.
Rimmel campaign in the UK. We created phonewear - mobile is a reflection of you and your personality. Rimmel can and built on this. A […]
Over the weekend, a lot of people got invites for a new service called Quechup. As with many web tools, the service asks to take a look at your address book to see how many of your friends are also on it - often social network services need a critical mass before they come […]
I wrote earlier about the Alleve campaign, the storyline that led you through a series of fake sites. supposedly putting across a brand message. Drug Store News has a piece on the promotion.
“With the emergence of more of the alternative media offered by Web 2.0 properties and other channels, we’re testing the waters here,” […]
Whilst I think the Google/Search for Bourne Game is a good idea currently poorly executed and/or tested, a recent promotion for Alleve is neither a good idea nor a good execution.
This came to my attention via Dan Hon, who linked to a NYT article :
HUMOROUS and offbeat are not exactly the words that leap to […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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