My friend Ben from New York has been working in China for the past few months and sent me details of what he’s been up to.
Working with Wieden Kennedy Shanghai and Nike, he’s been on the team putting together a 6-part Chinese TV series called “Kobe Mentu”. The first show aired today and is on […]
This weekend, the fourth installment in the Indiana Jones franchise opens in Cannes. The marketing juggernaut has been going for months - a huge part of the main audience for this movie was not even born 19 years ago when the The Last Crusade came out. The web wasn’t there either, so this […]
I really like this game for Iron Man, primarily as it’s using lots game play I’ve not seen before. Starting off with a trailer for the film (and I really wish they’d update trailers once the film is out, instead of giving past dates for a film to open) it takes you to 4 […]
This is funny, in a sick kind of way -Save the Adult Swim Workers. (Actually, don’t watch if you don’t like swearing, drugs and bad taste jokes)
As the video says:
Years of abuse have left Adult Swim workers unable to produce the high quality comedy you’ve become accustomed to, and with allegations of gross financial […]
Blogfriend Gia is working on the the online promotion of the new X-Files movie and has pointed towards the trailer that appeared online this morning at IGN. (there’s also other videos about the film in the same place). Two things wrong with it - it’s TINY and I can’t see half of it […]
I attended a screening of Forgetting Sarah Marshall last night (a review at Licence to Roam); today, looking at the website I was struck by the major mistake they made in the websites.
They have a US .com and a UK .co.uk version, with the front page of the site different. Once you’re inside, it’s […]
As well as the Sony ad, Fallon also release a new Budweiser ad yesterday as well. If you want a view on whether this is better or worse than Foam City, read the comments over on Scamp’s blog, with the warning that they tend to deteriorate as more and more anon commenters get involved!
This […]
I published my filter method for Twitter the other day, which came out of my frustrations with the many new followers I was getting. It does not mean I’m not following anyone new, just that I run through some criteria in making my decision. One of the new people I did follow was […]
This is just joyfully silly. Promoting Iceland, with Iceland Socks you choose your scenes, add your subtitles and send to a friend. This app has the attraction of silliness, in that the burbles make you laugh. My only issue is the barrier of having to provide subtitles- you want o be […]
Radiohead are proving innovative in the ways they are releasing their music, but on their latest effort they are still as conservative as many of the ‘make your own’ contests that take place.
For the latest single released in the UK, Nude, they are offering you the chance to remix the song - but only if […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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