Sky Arts are promoting their new show that premièred last week, a literary quiz called What the Dickens. They’ve got a quiz you can go play as part of the promotion, asking you lots of questions, which I assume are in the style of the show. I surprised myself with my results, only […]
New Media Maze have built a game to help promote the Sex and the City film. You get the chance to explore Carrie Bradshaw’s laptop looking at emails, pictures and notes. You get asked 4 questions via Chat that you can only find the answer from looking through the content; get them right […]
You may have noticed there was a new James Bond book published this week in the UK, Devil May Care. It definitely had one of the biggest PR blitzes I’ve seen for a book, with models in boats sailing down the Thames, Lynx helicopters and Bentleys.
The Times are the newspaper partner of choice in […]
The Idea
Erik Luchauer and Kevin Antoine, two Knoxville, Tennessee, brothers-in-law have created Rootclip, a collaborative fim experiment. They’ve started off with a film clip, setting up a mystery and invite you to contribute 1 minute chapters to the story. After each round, the submissions are voted on by you, the winning clip becoming […]
I love this contest, a delicious twist on the YouTube favourites of make your own ad. This time it’s for the Watchmen movie, or rather, fictional products from Veidt that will appear in the Watchmen movie. Zack Snyder introduces the contest
In essence, you download the assets and make your ad for one […]
My friend Ben from New York has been working in China for the past few months and sent me details of what he’s been up to.
Working with Wieden Kennedy Shanghai and Nike, he’s been on the team putting together a 6-part Chinese TV series called “Kobe Mentu”. The first show aired today and is on […]
This weekend, the fourth installment in the Indiana Jones franchise opens in Cannes. The marketing juggernaut has been going for months - a huge part of the main audience for this movie was not even born 19 years ago when the The Last Crusade came out. The web wasn’t there either, so this […]
I really like this game for Iron Man, primarily as it’s using lots game play I’ve not seen before. Starting off with a trailer for the film (and I really wish they’d update trailers once the film is out, instead of giving past dates for a film to open) it takes you to 4 […]
This is funny, in a sick kind of way -Save the Adult Swim Workers. (Actually, don’t watch if you don’t like swearing, drugs and bad taste jokes)
As the video says:
Years of abuse have left Adult Swim workers unable to produce the high quality comedy you’ve become accustomed to, and with allegations of gross financial […]
Blogfriend Gia is working on the the online promotion of the new X-Files movie and has pointed towards the trailer that appeared online this morning at IGN. (there’s also other videos about the film in the same place). Two things wrong with it - it’s TINY and I can’t see half of it […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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