I love this, absolutely adore it!
The Product
MSNBC are launching some new, interactive, interpretative news services, called Newsware. Lots of different ways to get news, different interfaces, some games or more serious stuff such as RSS feeds or IM alerts.
What I think of the Product
The first sentence says it all - I loved it. […]
JetBlue have launched a new campaign, with their ‘Are You A Jetter?’ over at Happy Jetting. They want to move the conversation away from the mundane flying, that has such bad connotations with poor service and security issues, to jetting, bringing back ideas of the jetset, when it was all so much more glamorous.
There’s some […]
Agency Spy pointed me towards, Nokia’s new site Get out and Play which I love. Great video, interesting and engaging, I love the ‘real life game’ included in the middle of the video.
Screenshot from Nokia site
Of course, the site does not really work unless you have a fast computer, a fast connection […]
I’ve been sent this gorgeous case study from New York Festivals, one of their Innovative Advertising Award Winners.
It’s something that Motorola, Hyperfactory New Zealand and Olgivy put together in response to a competition challenge from the owners of the Hong Kong airport to do something different with the advertising space.
From the departure hall, you could […]
Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]
One consistent challenge to Wikipeidia is that it is not written by experts and can be too easily vandalised by anyone passing. It’s been compared to the Encyclopaedia Britannica for accuracy and found to be not that much different in accuracy although that study was challenged.
However accurate or expert-driven Britannica was, […]
Update - it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here - they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music […]
Mike Arrington had been having trouble with Comcast, his net provider and was not getting a good response via the call centre. He twittered his frustration, someone at the company picked it up and called him, getting the problem sorted. Apparently this is not the only time they’ve done this, with Consumerist […]
I published my filter method for Twitter the other day, which came out of my frustrations with the many new followers I was getting. It does not mean I’m not following anyone new, just that I run through some criteria in making my decision. One of the new people I did follow was […]
This is just joyfully silly. Promoting Iceland, with Iceland Socks you choose your scenes, add your subtitles and send to a friend. This app has the attraction of silliness, in that the burbles make you laugh. My only issue is the barrier of having to provide subtitles- you want o be […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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