Agency Spy pointed me towards, Nokia’s new site Get out and Play which I love. Great video, interesting and engaging, I love the ‘real life game’ included in the middle of the video.
Screenshot from Nokia site
Of course, the site does not really work unless you have a fast computer, a fast connection […]
There’s nothing commercial in the top 100 this week - have brands given up on YouTube or is it just not delivering? The main promotion this week is from Post It Notes, who are running a competition.
Usual type of contest - create a video showing your unique way of using Post It Notes, […]
An ad for a contest for Nescafe was on TV, the only phrase that caught my ear was Nescafe Experiences, no URL appeared to be mentioned. Searching for the phrase for me nothing and the Nescafe main site was only 4th on the list. I eventually found my way onto Nescafe UK, which […]
There’s a couple of April Fools in the list this week, the highest product one is from Virgin and Google - here’s Richard Branson talking about the new Virgle service. (the other one is BBC Penguins which is on twice)
There’s no other products on the list, so here’s something from You Tube and the […]
Monopoly is not the only board game that is being turned into a promotion. Subway, the sandwich company, are running Subway Scrabble
(screenshot from playsubwayscrabble.com
This is pretty easy, buy a drink, get a game card, try and spell the winning words or get an instant prize. There’s about a 1 in 2 chance of the […]
I never published the video list yesterday as I could not find any in the list, just politics, sport, sex and TV, the usual stuff! But the paid-for video is this one for Doritos, taking it’s ‘make your own ad’ in the UK. They are showcasing some of their entries and I […]
It’s April 1 and time to pull jokes. But there’s an interesting move in using the jokes to get more publicity for a company, as Valleywag points out. Now, given the blog and the day, there’s a chance that this is not correct, but it feels like something that companies would do […]
Iain reports on how he was surprised by the people behind Make Mine a Builder’s*. Sending out samples is nothing new, but Iain was surprised as this was completely out of the blue, they’d not emailed him first to find out his address but had done the digging needed to deliver a present. […]
Via Adrants, I see that Domino’s have a MySpace video competition on the go. Let them know what you do with your pizza box before you recycle it - the green message it pretty big throughout the page.
You can win a iMac or tickets to the comedy store if you win; from what I […]
It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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