Internet World takes place at the end of the month (by the way, I’m moderating a panel on metrics) and to promote it, here’s a little viral game that seems to be doing quite well in the carts - grab your wee man and put them in the right place with the Internet World Game. […]
One of the things I want to do at SXSW, using my new N95, will be to do some quick videos, starting off asking one question. What’s your favourite marketing campaign of the moment? Of all time? Given that this will be a geek conference and there’ll be a few who will […]
Updated with contact details - Us number should work - +1 917 215 2225. Email is next best (wifi is pretty good in hotel and conference centre). Last resort is UK number +44 7733 262642
Next week I’m off to SXSW, the interactive get-together in Austin, Texas, from Friday through to Wednesday (or Tuesday, not sure […]
A final panel from the weekend conference looking at ‘cult’ media and the challenging of the growing audiences. Although this is about TV entertainment, a lot of the lessons can be applied to brands as they expand.Panelists: Danny Bilson, Transmedia Creator; Jeff Gomez, Starlight Runner; Jesse Alexander, Heroes; Gordon Tichell, Walden Media
Cult properties have become […]
Day 2 of the Futures of Entertainment. After the openign remarks, we only have 2 panels, the first on Advertising and Convergence and the second on Cult Media.
The panelists for the first session are: Jason Mittell, Middlebury College; Jonathan Gray, Fordham University; Lee Harrington, Miami University. Moderated by Sam Ford
Jason Mittell, teaches media studies. Looking […]
Fan Labor
Panelists: Mark Deuze, Indiana University; Catherine Tosenberger, University of Florida; Jordan Greenhall, DivX; Elizabeth Osder, Buzznet; Raph Koster, Areae
There is growing anxiety about the way labor is compensated in Web 2.0. The accepted model — trading content in exchange for connectivity or experience — is starting to strain, particularly as the commodity culture of […]
Metrics and Measurement
Panelists: Bruce Leichtman, Leichtman Research Group; Stacey Lynn Schulman, Turner Broadcasting; Maury Giles, GSD&M Idea City
As media companies have come to recognize the value of participatory audiences, they have searched for matrixes by which to measure engagement with their properties. A model based on impressions is giving way to new models which seek […]
Next up in the Passionistas event was some case studies, from Doritos, Special K and Dove. All of them had done work with Yahoo.
Anindita Mukherjee, Group VP of Marketing, Frito-Lay.
Talk to us about Doritos. We had a pretty successful promotion with the Superbowl and I’m talking about that promotion
Understand who is your brand. […]
Practical Visionaries: Four Leaders and Their PredictionsJoin Randall Rothenberg, CEO, IAB as he leads a discussion with some of the brightest minds in digital. Come hear this riveting conversation between the new bread of digital chiefs and the heads of media companies as they discuss their visions of the advertising landscape.
Moderator:Randall Rothenberg, CEO, IABPanelist:Tim Armstrong, […]
Convergence of Advertising and Business ModelsLike most areas of marketing, advertising is rapidly changing and convergence is one of the largest trends. But this convergence is two fold. First it is in the form of convergence of media outlets which continues to blur the lines between mediums. The second is the convergence of business models […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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