Avis are the official hire car sponsor for the Silverstone Grand Prix and are running a contest/draw for you to win a VIP trip to the Grand Prix later this year. It’s pretty simple - go through some scenes, answer some questions and enter the draw of you get the right amount right. […]
A game to promote the new Panasonic cameras on partnership with Currys electricals. A pretty straightforward game, taking you to various scenes where you have to ’snap’ the smiles. You can enter a draw for a camera or click through to the more interesting photo contest Our Lives.
In the photo contest, they’re looking […]
New Media Maze have built a game to help promote the Sex and the City film. You get the chance to explore Carrie Bradshaw’s laptop looking at emails, pictures and notes. You get asked 4 questions via Chat that you can only find the answer from looking through the content; get them right […]
You may have noticed there was a new James Bond book published this week in the UK, Devil May Care. It definitely had one of the biggest PR blitzes I’ve seen for a book, with models in boats sailing down the Thames, Lynx helicopters and Bentleys.
The Times are the newspaper partner of choice in […]
I have memories of my dad playing Spot the Ball everyweek, handing over the entry form along with the football coupons to the man at the door on a Friday (do they still do this?). Now Iain brings news of his new site for Orange,bringing along a replay of their contest Spot the Bull. […]
It’s not a product video but it’s number 1 on the list for views last week and I love it. It’s the video for Pork and Beans, the new song from Wheezer. Showing an understanding of how to create buzz and commentary on the web that many brands can learn from, the video […]
The Campaign
Coors Light have a new UK ad that launches next Friday on TV but in the meantime you can see it on YouTube. They’re also running a competition in association with the ad campaign. Take the rap from the ad, download the song, produce a video with you lip syncing […]
I love this contest, a delicious twist on the YouTube favourites of make your own ad. This time it’s for the Watchmen movie, or rather, fictional products from Veidt that will appear in the Watchmen movie. Zack Snyder introduces the contest
In essence, you download the assets and make your ad for one […]
My friend Ben from New York has been working in China for the past few months and sent me details of what he’s been up to.
Working with Wieden Kennedy Shanghai and Nike, he’s been on the team putting together a 6-part Chinese TV series called “Kobe Mentu”. The first show aired today and is on […]
As well as doing the tying in the EOS450 with Euro2008 with The Assignment, Canon have launched a sweet little football game with associated draw, at You Can’t Keep a Good Fan Down. Play the game, or just enter the draw to win a VIP ticket to see Switzerland/Portugal (I think my money is […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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