Advertisers give content away for ‘free’, as they assume that by giving you content you want to watch and spend time with makes you feel better towards them and means you consider their product the next time you want to buy something. The ‘free’ content includes all TV programmes on a commercial channel as […]
One consistent challenge to Wikipeidia is that it is not written by experts and can be too easily vandalised by anyone passing. It’s been compared to the Encyclopaedia Britannica for accuracy and found to be not that much different in accuracy although that study was challenged.
However accurate or expert-driven Britannica was, […]
Mike Arrington had been having trouble with Comcast, his net provider and was not getting a good response via the call centre. He twittered his frustration, someone at the company picked it up and called him, getting the problem sorted. Apparently this is not the only time they’ve done this, with Consumerist […]
Umbro are currently selling England football shirts with a QR code on the care label, which will take you a special mobile site with exclusive content. QR codes are starting to make it big in Europe, being used in a variety of ways to market products. All they tend to do is point you […]
It’s interesting to watch how previous clients change their looks and strategy. Sunsilk in the US had the main tagline of ‘get some hairapy’, now it’s changed to ‘life can’t wait’. The first was all about the product, the second seems to be all about inspiring women and how they change their hair […]
I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop […]
If you were to read US based blogs/news you would get the impression that the main social networks were MySpace and Facebook. But in other parts of the world, different networks are stronger. Bebo is one of those. Over the last year they have been busy putting original content, first up Kate Modern from the […]
Still stuck for a choice for an e-card for your love? Then head on over to Greenpeace and Mr Splashy Pants, who’s singing his heart out to the Minke whale of choice. Add your names to the song and send on some Splashy Love
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I’ve not played Scrabble for years, until I joined Facebook and found Scrabulous. In the last few months I’ve played quite a few games and worked out new ways to play given the ubiquity of tools around to easily produce high scoring words. It enticed me enough to consider playing again with the […]
Via Ad Week, I’ve been taking a look at the Old Spice Experience Challenge, which is being promoted in combination with 360voice. I think the idea is superb, a great way to connect with target influencers by providing something that is really useful and fun to them.
Old Spice is looking to build on the […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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