Apologies if you have been trying to get to this blog and failing. The whole network has been having issues and not been well for the last few days. The tech team have been working hard to fix things and looks like they are slowly turning it around. In addition, I’m currently without […]
I just thought I’d throw up my reaction to some PR approaches I’ve had this week. Chris from MWW sent me some emails about some Super Bowl ads his clients were doing. The emails were personalised, referred to some past contact we had and details some fun facts that I could use […]
Within the family of bloggers that is the b5media business channel, the latest cross-group activity is what we’re calling The Odd Couple posting challenge. Two bloggers get to post their reaction to a statement. I’m partnered with Anne at The Golden Pencil and our challenge is:
Should the government monitor content on the internet […]
Chad has a great post with 7 reasons you should be advertising on blogs. Now, admittedly, he has a slight bias as he works as Director of Sales for b5media, the blogging network that this blog belongs to. But he has some good points.
Bloggers are very influential: This is […]
OVer the year, I’ve covered a lot of viral marketing, some games, a bit of social media and many other things that caught my eye. Here’s my top posts for the year.
Barbie Girl: I posted a couple of times about this online world. The popularity of the post has been driven from […]
I’ve been working my way through a a lot of the posts commenting on The Blog Council. A lot of the coverage is negative, saying that they must be desperate, calling out the companies for wanting to share things in private and not be open about it, for having a ‘blog’ with no comments. […]
It’s coming to the end of the year and press and blogs are all looking to do wrap up posts. In my case, it’s not so much a wrap up post as a look a the type of activities that you may have included as part of your digital and buzz marketing activities.
1 CEO […]
I’ve had a second email about the Guinness Ad Hunt, Guinness Tipping. This one was from iChameleon, not AMV BBDO as the first one was. Interestingly the latter appear to be a client of the former, so not sure if they were employed to do blog outreach in addition to what the first […]
Update: Come and read the comments for a great update from The Girl on how she feels about this.
An interesting tale about a book promotion gone wrong over at Girl with a One-Track Mind. Abby is a sex blogger, a great one, who ended up writing a book based on her blog (a fun […]
Conference Report: The Race for Consumer Insights
As marketers gain a deeper understanding of the new consumer, known as the "Influencer" - highly networked people who spread the word, and inspire others with their recommendations - finding ways to connect with them has become a critical part of the brand building strategy. If they can secure […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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