Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]
Next month the UK goes live with their Consumer Protection from Unfair Trading Regulations Act, which outs the brakes on anonymous web posting to support brands. Creating blogs or commenting without disclosing that the writers are the brand, the agency or someone paid by them becomes illegal.
Good!
I get the occasional astroturfing comment, from people […]
Mike Arrington had been having trouble with Comcast, his net provider and was not getting a good response via the call centre. He twittered his frustration, someone at the company picked it up and called him, getting the problem sorted. Apparently this is not the only time they’ve done this, with Consumerist […]
Andy Sernowitz talks about how MGM/ABC appear to be astroturfing blogs in the comments. Someone is promoting a movie DVD and saying how good it is without declaring that they are apparently being paid to promote the site - at least that is the conclusion looking at the content and the emails. You […]
Apologies if you have been trying to get to this blog and failing. The whole network has been having issues and not been well for the last few days. The tech team have been working hard to fix things and looks like they are slowly turning it around. In addition, I’m currently without […]
I just thought I’d throw up my reaction to some PR approaches I’ve had this week. Chris from MWW sent me some emails about some Super Bowl ads his clients were doing. The emails were personalised, referred to some past contact we had and details some fun facts that I could use […]
Within the family of bloggers that is the b5media business channel, the latest cross-group activity is what we’re calling The Odd Couple posting challenge. Two bloggers get to post their reaction to a statement. I’m partnered with Anne at The Golden Pencil and our challenge is:
Should the government monitor content on the internet […]
Chad has a great post with 7 reasons you should be advertising on blogs. Now, admittedly, he has a slight bias as he works as Director of Sales for b5media, the blogging network that this blog belongs to. But he has some good points.
Bloggers are very influential: This is […]
OVer the year, I’ve covered a lot of viral marketing, some games, a bit of social media and many other things that caught my eye. Here’s my top posts for the year.
Barbie Girl: I posted a couple of times about this online world. The popularity of the post has been driven from […]
I’ve been working my way through a a lot of the posts commenting on The Blog Council. A lot of the coverage is negative, saying that they must be desperate, calling out the companies for wanting to share things in private and not be open about it, for having a ‘blog’ with no comments. […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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