The Guardian posted the new Guinness ad today (and it’s made its way to YouTube already). I’m not sure if this is the end point of the treasure hunt or not, but I’ve asked the agency to confirm. Is this where everyone was looking for?
On the ad itself, it’s touted as the most […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
For those of you interested in the Heroes ARG (link goes to my previous piece) it’s started again with an email or text message to all the registered users this morning, pointing people to new content at Hana’s blog
For those who never saw it last year, sign up now, to watch one of the best […]
Over at Unfiction Unforums, there’s a debate taking place about the different terms that can be used when referring to games, puzzles, realities and the like. Konamouse defines the different types.
Alternate Reality = fictional world, no matter what the medium - book, video, tv or film, or on the internet. Characters within this […]
Marianne Kelly has added a comment to My Save My Husband post, a copy of the mail that went out to the winners.
I was really surprised - and touched - by the amount of interest in my husband’s disappearance and by all the support I received. Over 30,000 people tried to help me and […]
Games and software have been some of the most fertile areas when it comes to interactive marketing, extending a campaign beyond pure advertising. Halo 3, the third instalment of the XBox game, is no exception. Its predecessor, Halo2, was promoted through oneof the biggest ARGs to date, I Love Bees. A […]
Following my piece on Court TV and Save My Husband, I was asked in another forum what I thought about some of the reactions to the game itself, the premise of the game, not the results and conduct of it. As far as I can see there seems to be the following three […]
Court TV, along with sponsors Suzuki and Applebees, are pushing boundaries again. After the CourtTV campaign That Girl Emily to promote Parco PI, they are now taking it a step further with a fully fledged ARG attempt. But not everything has gone smoothly.
The Game
The principle is straightforward. Andrew Goodis has been […]
One of the most enjoyable SXSW sessions for me was Attack of the ARGs. Following a comment on my write-up, I met up with Dan Hon the COO of Mindcandy to ask about Perplex City and some of the thinking behind the marketing of the project. Over a couple of sessions, […]
Earlier I wrote about a group of podcasters leveraging social media to promote a song to the top of the iTunes charts. No sooner had I posted that when in popped an email to the inbox from mediaPost describing how Nine Inch Nails are promoting their new album Year Zero. Not […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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