This trailer for Scarlet, a ‘new TV series’ has been getting a lot of press, because it was from David Nutter, a director who has worked in series such as The Terminator Chronicles, Entourage and The Sopranos. But the language was not quite right - how can it be a hit TV show […]
Using games, stories and puzzles with your brand marketing is a growing trend, from short, sweet advergames to longer, involved, engaging ARGS. So, if you are going to consider using games, what should you think about?
Strategic vs Tactical. What I mean here is using games as a long term part of your marketing versus using […]
I’m loving Penguin books at the moment, everything they are doing just hits all the right buttons with me on marketing, using digital and social media tools to connect with their customers, building up the brand as well as the individual books. I love books; I grew up with my mom always trying to stop […]
I’ve come across another make your own ad contest, this time for Slusho (You can’t drink just six), a Japanese soft drink that is all the rage. So if you the inclination, get your creative juices flowing and make their next 30 second commercial, for the chance of winning a new PC.
Of course, if […]
For some reason I’m having a charity week, so here’s another one. This isn’t a game or a video or even an advent calendar but an ARG. It’s not started yet, they’re currently only in the design stage with the short list announced this week. Let’s Change the Game has the details:
We […]
The Guardian posted the new Guinness ad today (and it’s made its way to YouTube already). I’m not sure if this is the end point of the treasure hunt or not, but I’ve asked the agency to confirm. Is this where everyone was looking for?
On the ad itself, it’s touted as the most […]
Jeff Bell - Microsoft Interactive Entertainment Business
talking about Halo - was going to do a lot more, but it’s launching next week and it’s going to be the biggest opening day in entertainment history. We have 50% higher orders than Halo 2; bigger than Harry Potter and Spiderman
You do not have to play […]
For those of you interested in the Heroes ARG (link goes to my previous piece) it’s started again with an email or text message to all the registered users this morning, pointing people to new content at Hana’s blog
For those who never saw it last year, sign up now, to watch one of the best […]
Over at Unfiction Unforums, there’s a debate taking place about the different terms that can be used when referring to games, puzzles, realities and the like. Konamouse defines the different types.
Alternate Reality = fictional world, no matter what the medium - book, video, tv or film, or on the internet. Characters within this […]
Marianne Kelly has added a comment to My Save My Husband post, a copy of the mail that went out to the winners.
I was really surprised - and touched - by the amount of interest in my husband’s disappearance and by all the support I received. Over 30,000 people tried to help me and […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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