Have you ever wondered why some advergames look similar? Then Theoworlds could have the answer. From this dev shop you can buy game develop kits or licence prebuilt games to put your own touches on. Not everyone has huge marketing budgets and using these tools can be a shortcut to get something […]
Ahhh, this is sweet.
Via Cake Group, who’ve got a pretty impressive collection of videos, it show’s how you can shoot and edit video on your phone now, this model being the Motorola Z10. No need to put it onto a computer, the tools are all there on the phone if you have the patience.
They’re […]
To support the Chevrolet Aveo car, here’s a parody ad they’ve made based on a Citroen ad.
Transformer-TasticSee more like this on kontraband.com
I love the exasperated look the guy gives when the car starts dancing. It’s been done by Strawberry Frog and is being distributed by The 7th Chamber (who seem very proud they’ve […]
I love this, absolutely adore it!
The Product
MSNBC are launching some new, interactive, interpretative news services, called Newsware. Lots of different ways to get news, different interfaces, some games or more serious stuff such as RSS feeds or IM alerts.
What I think of the Product
The first sentence says it all - I loved it. […]
One thing that always surprises me with Web Awards is how many of the nominations I’ve never heard of - but it should not be surprising, the web is a big, big place and there’s room for lots of stuff. The Webby awards got announced today, so here’s a look at the brand/commercial […]
I’ve been sent this gorgeous case study from New York Festivals, one of their Innovative Advertising Award Winners.
It’s something that Motorola, Hyperfactory New Zealand and Olgivy put together in response to a competition challenge from the owners of the Hong Kong airport to do something different with the advertising space.
From the departure hall, you could […]
Shane Richmond points towards Universal McCann’s latest report on how the world is using social media. This is the third such report, covering 17000 people in 29 countries. It’s a pretty comprehensive report on what people are doing on the web - lots of numbery goodness. So what does it mean […]
There’s a new game from Lynx (Axe) Australia, playing on the ad that crashes women together to make new ones. Three Girls Two Cans is a simple enough game where you have to spray the Lynx, attract the girls and get them together to make ’supergirls’, in the same way you can combine 2 […]
Next month the UK goes live with their Consumer Protection from Unfair Trading Regulations Act, which outs the brakes on anonymous web posting to support brands. Creating blogs or commenting without disclosing that the writers are the brand, the agency or someone paid by them becomes illegal.
Good!
I get the occasional astroturfing comment, from people […]
Update - it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here - they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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