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Behind the Buzz - digital and interactive advertising and marketing

Archive for the ‘Advertisments’ Category

May 5th, 2008

Videos 5 May

After scrolling though all the sex videos again, the highest ranking You Tube video from last week, at 40, is Nike’s Take it to the Next level, which I wrote about last week.

Next is what appears to be an ad from Lenovo (not 100% sure if this is genuine given the length), parodying the […]

By Rachel -- 0 comments

April 30th, 2008

Scarlet Trailer and LG

This trailer for Scarlet, a ‘new TV series’ has been getting a lot of press, because it was from David Nutter, a director who has worked in series such as The Terminator Chronicles, Entourage and The Sopranos. But the language was not quite right - how can it be a hit TV show […]

By Rachel -- 1 comment

April 29th, 2008

Nike Take it to the Next Level

Take it to the next level is a new ad from Nike and I love it (for a far better quality video go to the Nike page). Strong story, getting you right into the heart of the action - the camera operator must have had an interesting job! It’s from 72andSunny, directed by Guy […]

By Rachel -- 2 comments

April 22nd, 2008

Sony Tumble and HDNA

Whilst Sony Foam City has been getting a lot of press, there’s another Sony campaign that is being used in the US for some of the same products - the HD versions of Cybershot and Handycam plus the alpha DSLR. It’s called Tumble (I’d show the ad if the embed code worked - on […]

By Rachel -- 0 comments

April 15th, 2008

Budweiser True Dedication

As well as the Sony ad, Fallon also release a new Budweiser ad yesterday as well. If you want a view on whether this is better or worse than Foam City, read the comments over on Scamp’s blog, with the warning that they tend to deteriorate as more and more anon commenters get involved!

This […]

By Rachel -- 0 comments

April 13th, 2008

Sony Foam City Ad

Update - it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here - they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music […]

By Rachel -- 1 comment

April 3rd, 2008

Umbro and QR codes

Umbro are currently selling England football shirts with a QR code on the care label, which will take you a special mobile site with exclusive content. QR codes are starting to make it big in Europe, being used in a variety of ways to market products. All they tend to do is point you […]

By Rachel -- 0 comments

April 1st, 2008

Doritos UK Make your own Ad

I never published the video list yesterday as I could not find any in the list, just politics, sport, sex and TV, the usual stuff! But the paid-for video is this one for Doritos, taking it’s ‘make your own ad’ in the UK. They are showcasing some of their entries and I […]

By Rachel -- 1 comment

March 29th, 2008

Cadbury’s Truck Ad

The new ad for Cadbury’s from Fallon goes live on TV tonight, but is on the web already on the Cadbury’s site, who seem to forget that people want to embed the video and don’t allow you to do that. So it’s been ripped to YouTube.

This reminds me of the kind of thing that you […]

By Rachel -- 0 comments

March 27th, 2008

Sony Foam City Pictures

I received some great pictures from the Sony PR agency today from the shoot by Fallon in Miami earlier this month for their Digital Imaging group. They really makes me regret not being able to go - the shoot looked a lot of fun. Haven’t we all wanted to just fill a street with […]

By Rachel -- 3 comments

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