Behind the Buzz - digital and interactive advertising and marketing

May 8th, 2008

Guerilla Gardening with Adidas

I saw the video below at the cinema this week; it’s all about guerilla gardening (that’s going out and planting things around a city) and the information is bought to you by Adidas Grün
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It’s all to promote their latest range of trainers.
Adidas Originals is proud to present adidas Grün, a collection that aims to better […]

By Rachel -- 1 comment

May 8th, 2008

Mentos Kiss Cam

Mentos are playing around with cool tools to go with their cool mints. They’re leveraging webcams to get you to interact with onscreen characters at Mentos Kiss Cam. (beware sound). The premise is simple, choose your desired gender, hand them a mint and then kiss them through the screen. By the example, […]

By Rachel -- 0 comments

May 8th, 2008

BBC in HD

Here’s an ‘ad’ for the BBC HD service (well, it’s not really an ad as it appears on the BBC only, there’s no media buy behind this)

I’m with Lunar BBDO on this - it’s great. The first time I saw it, I thought it was a trailer for a new presenter on the Antiques […]

By Rachel -- 0 comments

May 5th, 2008

Videos 5 May

After scrolling though all the sex videos again, the highest ranking You Tube video from last week, at 40, is Nike’s Take it to the Next level, which I wrote about last week.

Next is what appears to be an ad from Lenovo (not 100% sure if this is genuine given the length), parodying the […]

By Rachel -- 0 comments

April 30th, 2008

Scarlet Trailer and LG

This trailer for Scarlet, a ‘new TV series’ has been getting a lot of press, because it was from David Nutter, a director who has worked in series such as The Terminator Chronicles, Entourage and The Sopranos. But the language was not quite right - how can it be a hit TV show […]

By Rachel -- 1 comment

April 29th, 2008

Nike Take it to the Next Level

Take it to the next level is a new ad from Nike and I love it (for a far better quality video go to the Nike page). Strong story, getting you right into the heart of the action - the camera operator must have had an interesting job! It’s from 72andSunny, directed by Guy […]

By Rachel -- 2 comments

April 22nd, 2008

Sony Tumble and HDNA

Whilst Sony Foam City has been getting a lot of press, there’s another Sony campaign that is being used in the US for some of the same products - the HD versions of Cybershot and Handycam plus the alpha DSLR. It’s called Tumble (I’d show the ad if the embed code worked - on […]

By Rachel -- 0 comments

April 15th, 2008

Budweiser True Dedication

As well as the Sony ad, Fallon also release a new Budweiser ad yesterday as well. If you want a view on whether this is better or worse than Foam City, read the comments over on Scamp’s blog, with the warning that they tend to deteriorate as more and more anon commenters get involved!

This […]

By Rachel -- 0 comments

April 13th, 2008

Sony Foam City Ad

Update - it’s now live and embeddable at Sony.co.uk/images. Well, there’s embeddable code, but can’t get it to work here - they’re working on it!
It’s here finally. And if you’re interested in the music, it’s specially composed for the ad by Warren Ellis, of Nick Cave and Bad Seeds. He also did the music […]

By Rachel -- 1 comment

April 3rd, 2008

Umbro and QR codes

Umbro are currently selling England football shirts with a QR code on the care label, which will take you a special mobile site with exclusive content. QR codes are starting to make it big in Europe, being used in a variety of ways to market products. All they tend to do is point you […]

By Rachel -- 0 comments