Behind the Buzz - digital and interactive advertising and marketing

Cadbury and the gorilla

by Rachel on September 3rd, 2007

I love this new video from Cadbury’s Dairy Milk, just a funny little video that makes you smile. It’s getting picked up on a lot of blogs due to the shear absurbity of it. But Cadbury’s fail in their ability to make it spreadable, with no sharing tools available on the site. It has to be the YouTube versions that will drive a wider viewership. At the time of typing there are 25 copies on YouTube, which has to be a measure of success.

But one thing they do win big on is their approach to accessibility. This is the first site I have seen that has a transcript of the video, so points to them for this.

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POSTED IN: Buzz Marketing, Video Content