Behind the Buzz - digital and interactive advertising and marketing

Buzz Paradise and Roxy

by Rachel on August 29th, 2007

I was not too happy with Buzz Paradise the first time they contacted me, but they apologised and we made up. This weekend I got an invite for a further campaign that is happening in the US, for a perfume called Roxy. As well as the automated email from their system (I did sign up for it) I also got a personalised one with a further apology. :)

The sign up process for the campaign is quick and simple and once on the list you get access to a BuzzKit, which seems to contain 29 images for me to play with. That’s certainly far more generous than the Sony Bravia people! I’ve got screensavers, logos, merchandising images and product shots. Looking through them, I notice the the scent is from Quiksilver, hence the predominance of surfing shots in the images.

Next up is to see what the actual product is like, so further reports to follow when I get the kit.

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POSTED IN: Advertising Agencies, Buzz Marketing