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Behind the Buzz - digital and interactive advertising and marketing

Bill Boards that you just want to eat

by Rachel on April 3rd, 2007

Billboards can be pretty boring, I’ve said that before,. But Thornton’s decided to present one with a difference - completely made of chocolate that you could eat. 860lbs of chocolate made into a 14.5ft by 9.5ft billboard in Covent Garden, it lasted all of 3 hours before being devoured. Now that’s thinking different! Here’s the BBC story. Pity there’s nothing on the Thornton’s website - here they missed a trick; where are all the photos! I can find a few, here at A Welsh View and here at It’s a larwi life. Who both seemed to get the same photo and press release.

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POSTED IN: Buzz Marketing, Outdoor Advertising and Experiences

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