Bill Boards that you just want to eat
Billboards can be pretty boring, I’ve said that before,. But Thornton’s decided to present one with a difference - completely made of chocolate that you could eat. 860lbs of chocolate made into a 14.5ft by 9.5ft billboard in Covent Garden, it lasted all of 3 hours before being devoured. Now that’s thinking different! Here’s the BBC story. Pity there’s nothing on the Thornton’s website - here they missed a trick; where are all the photos! I can find a few, here at A Welsh View and here at It’s a larwi life. Who both seemed to get the same photo and press release.
Tags: chocolate, thorntonsRelated Stories
POSTED IN: Buzz Marketing, Outdoor Advertising and Experiences
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