Berry Bros and Rudd Wine Blog
Londonist has a fascinating little article about the wine merchants Berry Bros and Rudd, their long history and the interesting corner shop the company has been running for 8 generations. They also point towards their podcasts and their new Berry Bros and Rudd Fine Wine blog that has been on the scene all of a week.
However one aspect of life at BB&R has not yet translated to the internet: the discussions that are an everyday part of our business lives. Wine is a subject that demands different opinions.
Whether it’s over a tasting, at a private lunch with producers, in one of our shops or a public dinner down in our cellars, there is always some debate going on. The relative merits of corks, or glasses, or new grape varieties, or fermentation techniques. Has one vintage developed according to expectation, or has another taken us by surprise? Do we agree with an opinion on the relative wine making skills of a father compared to a son, or that a particular wine is under-valued? How was wine appreciated in the past, and how will things change in the future? And with representatives in cities as far apart as Dublin and Shanghai, these conversations continue all around the clock!
Finally, this crucial strand of our existence reaches the internet! With the introduction of Berrys’ Fine Wine Blog, you will be able to read the opinions and the experiences of the people who make up our company, and to question them, agree with them, disagree with them or even put them right!
There’s only 3 posts there so far, but looking at the site they seem to have got lots of things right (well, except for the title tag). Clear reason for being there, clear policy for commenting, great bios of who will be writing and an interesting first set of posts. It’s going to be fun to watch this one mature, but at first look, this is a great example to use about why companies should blog.
Tags: berry, berry_bros_and_rudd, corporate_blogging, fine_wine, rudd, wine, wine_merchantsRelated Stories
POSTED IN: Blogging and Blogs, Consumer Packaged Goods
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