Berghouse
I have no idea whether this game from Berghaus is any good or not as when I click the link I’m taken to a loonnnggg registration form before I get to see anything.
This is the first time I’ve seen this, a company looking for the details before the give us the fun. Was this the brand or the agency that pushed this? I’m guessing drop off from that page through to registration around 95%?
Next up, the Conservative Party and Vote for Change. with a different use of the party broadcast They’ve taken a video that has done the rounds a few times and put a tag on it attacking Labour. The video, of the pole-dancing woman who falls over came out last year (I think). I wonder if they asked permission for this? If they did, I wonder why she gave it?
Take a quick look at the comments - the usual YouTube crowd plus politics, never a good sign.
Finally a silly game. You’ve heard of Desktop Tower Defense, well, this is DTD, just done badly, for KFC
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POSTED IN: Fun and Games, Video Content, Viral Marketing
8 opinions for Berghouse
StarkedSF Editor
Aug 21, 2007 at 1:09 pm
This lengthy preliminary stuff drives me crazy. Not just in this situation, but more generally in websites that have an entry page with a “skip” button and 40-second YouTube videos with 20 seconds of credits up front.
A lot of people still don’t grasp the fact that they’ve got maybe five seconds to get us and our attention.
Tim Ireland
Aug 23, 2007 at 2:13 pm
“I wonder if they asked permission for this? If they did, I wonder why she gave it?”
I think you may have been a tad generous there. An earlier video from this same ‘viral’ campaign was clearly watermarked:
http://www.bloggerheads.com/archives/2007/08/yo_kids_this_is.asp
I’ve also yet to see anything convincing that ties these videos formally to the Conservatives.
Rachel
Aug 23, 2007 at 3:52 pm
Good link. The implication being that this is not the ‘official’ Conservative offering but something done unofficially. Genuinely for the best of the party or in a kind of double bluff to get them in to trouble? There’s a reason I’d never be a good politician - too many double-thinks.
Rachel
Aug 23, 2007 at 3:55 pm
I just double checked..this is the note that came with the link:
In response to Lord Saatchi’s most recent calls for the Conservative party to stop its “nicely nicely approach to advertising and PR” and to get back to basics, Asabailey have created this online viral and TV campaign to create debate between consumers and the media in the Midlands and the North of England, all as an early general election looks ever more likely.
Using real Mobile Phone style footage, and images of “life under Labour” the campaign highlights the darker sides of life in modern New Labour Britain and places the blame firmly at the feet of the current Labour government. You can see a “first look” preview of the campaign by following this link.
From asabailey.com
Tim Ireland
Aug 23, 2007 at 4:13 pm
In this case, I sincerely doubt there are any shenanigans beyond simple self-promotion… but if you can recall where you saw the original of this video and/or what it was called, I’d appreciate the background.
Rachel
Aug 23, 2007 at 4:29 pm
I got an email from Asa Bailey via the viralmonitor.com list on Aug 16th, pointing me towards the site Voteforchange.org.uk with the blurb in my previous comment.
The list is generally used by UK agencies to send round the latest stuff they have produced for onwards circulation (it’s where i get most of my virals from)
Tim Ireland
Aug 23, 2007 at 6:03 pm
I was actually talking about the pole-dancing woman. You recall an original…?
Vote for Change and Viral Risk
Aug 30, 2007 at 6:46 pm
[…] earlier posting about what looked to be a Conservative Party commissioned viral raised a few comments about the legitimacy of the piece. Marketing Week is now also raising […]
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