Behind the Buzz - digital and interactive advertising and marketing

Beef and Lamb BBQ Planner

by Rachel on July 13th, 2008

Quality Standard Beef and Lamb have put together a Natural Born Grillers, plus a really good ‘course’ in how to run a great BBQ.

I like this, even if the lawyers and copywriters have been at the recipes, so every time lamb or beef is mentioned it has to be qualified with the ‘brand name’ Quality Standard! There’s a good contest to win a brand new BBQ - if you send it on to 4 people.

Screenshot from site

Despite creating a utility app, one that can add value to your Facebook experience, it does not seem to be getting a huge traction. I’ve no idea how they are seeding this, but it’s working slowly.

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POSTED IN: Competition, Consumer Packaged Goods, UK Marketing