Behind the Buzz - digital and interactive advertising and marketing

Beck’s Mixer

by Rachel on September 7th, 2008

This is fun. No idea what I’m really doing, just pressing lots of button,s but I’m liking the sounds. Beck’s Mixer brings you tracks you cam play around with, save your favourite mixes and enter a contest, where your tracks could be used to inspire artists in the Live Studio. It’s all tied into their support of Art and music, part of their Live Fusion campaign.

Clicking around, I also found their About Page, which actually points you towards Wikipedia, the first time I’ve seen a major brand pushing you towards that site and their page on it. Although not sure how effective it is.

The rest of the story will be written by you. We want you to be a part of who we are. So help write everything about us on the Beck’s Wikipedia page - from the past and the present to the future. They could be facts, milestones, accolades or any other fodder we don’t even know of. Unlike any other beer, you get to choose what defines us because we choose to be different.

Err. Made a mistake..as E says in the comments I forgot to put a link there! Now linked. Sorry

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POSTED IN: Consumer Packaged Goods, Engaging the Customer, UK Marketing