Behind the Buzz - digital and interactive advertising and marketing

b5Media Buzz and a new Music Channel

by Rachel on July 9th, 2007

When you are a blogging company and you want to generate some buzz for your new product what should you do? Get all your existing bloggers to talk about it ;-)

b5Media today launch a new Music Channel and to help promote the launch are running a competition. Write about one of the blogs or your favourite three tracks and get a chance to win an iPod, another MP3 Player or music vouchers.

Looks like a good competition for you to enter if you are into music and there are 21 sites for you to take a look at. Although my musical credentials are rather limited (I’ve bought 3CDs this year in one shopping trip and updated my iPod with music only the once), there’s some cracking writing out there from passionate and knowledgeable fans. One of the albums I did buy was from Lily Allen and Sammi has a run down of favourite tracks at Artist of the Week. Take a look at the rest to see what tickles your fancy.

So if you are launching a new product and much of your audience and content producers are online, run a competition for the readers and another one for the writers to get some links ;-)

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POSTED IN: Blogging and Blogs, Buzz Marketing