Ask on Billboards
From my previous post about a guerrilla campaign from Ask in the UK, Valleywag pointed the way towards some outdoor in California (it’s also being found across the country).
(Thanks to Lindsay for allowing me to use the picture)
What is interesting is the initial assumption that these were a reaction from Google to the UK guerilla campaign, that they were answering back with billboards a whole different country away Now I know little abut Ask’s marketing agencies, but I wonder if the 2 markets (US and UK) even knew the other was going to do a teaser campaign. Although companies may have difficulties connecting across markets, the web has no such issues and can quickly tie things together. What you do in one place has impact on your marketing and advertising everywhere else as well.
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POSTED IN: Outdoor Advertising and Experiences
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