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Behind the Buzz - digital and interactive advertising and marketing

Are you Assertive?

by Rachel on June 26th, 2008

Here’s a littel quiz about whether or not you are assertive enough in your work life. It’s to promote Success Accelerator, a lifestyle/work newsletter to make your life better. The quiz is fun enough, even if the ‘proper’ answers are fairly easy to guess if you want to come out as being assertive. The product itself looks OK, nothing special, it’s just a newsletter.

But I love the honesty in the email sent out to the viral list. The quiz has 2 main aims:

  • get more signups for the newsletter
  • Get enough information to enable a press release about a survey about assertiveness

Upfront, here’s why they are after the numbers. Good for them.

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POSTED IN: Viral Marketing

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