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Advertising Week Slogans and Icons

by Rachel on September 5th, 2007

Got a favourite brand slogan? As part of Advertising Week, they are looking for 2 favourite slogans and icons to add to the Advertising Walk of Fame on Madison Avenue. They’ve teamed up with Yahoo and USA Today for promotion and voting. My agency has a slogan in the running, for the US Marines “The Few. The Proud. The Marines”. Then again Nike’s “Just Do it” is also up for voting.

I found it interesting that whilst I recognised almost all of the slogans, I have little recognition of the icons. I’m wondering if that is because of a larger global use of the words over the images or because of a switch to aural input only when the commercials come on as I go and do something else?

Any favourites slogans? For me, I’ve got 2 that stick in the head “For mash, get Smash” (always mentally intoned with the tune) and “Beanz Meanz Heinz.”

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POSTED IN: Advertisments, Branding