December 2nd, 2006
About Rachel
About Behind The Buzz
Want to know about the latest websites, the latest digital campaigns? How your favourite brands are using mobile or iTV? I’m not saying that you’ll find everything here but that is what I write about. Digital marketing, online advertising, social media outreach, viral marketing, emails, mobiles. I love this space, as brands look more and more to the web and mobile to connect with their customers, to listen and communicate with them or just provide them with something that is fun and longer lasting than a 30″ TV ad. Where I can, I add more than just a mention of the campaign, looking at some of the things behind it.
About me
I’m passionate about digital marketing, about using advertising in a way that connects with customers not beats them over the head with interruptions. My most recent role was as a Digital Strategist with JWT New York. This meant I worked across multiple account teams advising and guiding the teams in developing integrated, transmedia campaigns, with a focus on Social Media aspects. Brands include Sunsilk, Welchs, Kleenex and Stride. Prior to this I worked for 14 years or so with Diageo, as a Project Manager in various areas ranging from grain distilling through to marketing. In my last role there I managed the development of multiple brand websites for the company.
CV can be found here, also Linkedin Profile.
Contact Details:
email: rachel.clarke [at] b5media [dot] com
UK Phone +44 (0) 7733 262642
Other details can be found at my personal site: Licence to Roam
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