I’m sorry to say this is my last day on Behind the Buzz (there’s a little bit of irony with this, as it’s my biggest traffic month since I started!). I’ve had a great 2 years writing here and with b5media but it’s time to move on. Thank you for your […]
Baileys New ads are finally here and get released on Monday. There’s 2 very different ones, Coffee for the US and Canada and Music To Your Lips for the rest of the world.
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Both videos with permission from Baileys/Immediate Future
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Last week I went along to a launch of Nokia’s new phone/service Comes With Music. I say ‘a’ launch as this was one of a few, this one being the celebrity version, which means loud music, free drinks and a press line both inside and outside the venue ready to capture all the celebrities […]
The Idea
A more serious use of online marketing and the ability to share ideas across networks. Unifem (the United Nations Development Fund for Women) are pushing a campaign to Say No to Violence against Women, using widgets to collect digital signatures which will be presented to the UN Secretary General
You add your name to […]
Highest rated is the Wassup 2008. Not a product video, but based on one, with the same actors as the original
Guitar Hero is apparently going on a World Tour and here’s a video lauding the game and how it has changed the music business, full of interviews with the musicians whose songs are in the […]
From Azor and King of Shaves, comes King of Air Guitar. This is RockBand/Guitar Hero for your flash games. I love this, it’s insane. There’s only a few songs available, but they’ve gone to town with the silly videos. A time waster which is a lot of fun.
The branding here is […]
The Idea
American football is the most popular sport in the US, but in the rest of the world, it’s not so popular. But the National Football League, the sport’s governing body, wants to change that and has its eyes set on becoming a top 5 sport in the UK, according to the Bloomberg […]
Sometimes, ads enter the culture and take on a life on their own. This happened with the Bud Wassup ad, as any search on YT will show you.
Now there’s a pretty great follow up, from 60Frames (not associated with Bud at all) but seeing what it is like for those characters 8 years on […]
The Idea
Sony Ericsson have launched a new phone, the c905 Cybershot whose main selling point appears to be the 8.1megapixel camera.
there’s a YT video about the making of the big TV commercial. They’re only releasing this video online - which begs the question where else could they release it?
there’s a TV commercial somewhere, but […]
You can’t move at the moment without hitting a James Bond promotion. Here in the UK, as well as obvious advertising we’ve had multiple TV programmes all about the franchise, or the man behind the story, or whatever they could squeeze out and get viewers.
Today I received a Sony email, pointing me towards the latest […]
A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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