I expected this video to be on my ‘Most Watched’ list yesterday given all the commentary about it last week, but it wasn’t. Why not? Because it’s not a normal video. I tried to embed it, but that doesn’t work. You have to go to the video page to see the promotion […]
The Idea
This isn’t the usual type of digital marketing I write about, which is often product based, but I do like the concept and the ’cause’. IBM (consulting division I guess) have a “Energy & Environment Framework”, which is all about businesses cutting carbon emissions and energy usage, saving them money and the […]
Traces of Hope is a ARG/game from the UK Red Cross to increase awareness.
Over the last week I’ve been having great fun playing Sleeper Cell (that’s a gratuitous link to the page to sponsor me) which is a brilliant game to raise money for Cancer Research UK. As well as […]
The highest video this week is slightly weird, it’s the band Jonas Brothers with the Burger King King character. I guess they have a sponsorship deal.
Puma continue to reap popularity from their sponsorship of Usain Bolt with another of their videos, this time about the slowest victory lap.
That’s all this week, most other things being […]
There’s a series of ads that appeared around London on Thursday, such as the Tube, various billboards and the free papers. The pictures are great, all set against a black background, but with no branding.
There’s Obama in front of No10, the LHC, a boy in swimming trunks and a woman practicing yoga. There’s […]
Tropic Thunder is one of those films where I think they just sat down and asked themselves how silly can they make it. Not having seen the film yet, I’m not sure how it works on screen but they definitely hit the jackpot in the marketing. They’ve pulled all the stops out when […]
Back in December I wrote about Cancer Research UK developing an ARG to help promote themselves and their fundraising. Mike, one of the people behind the game that won the contest, noticed the post and sent me a mail to let me know that Sleeper Cell has now gone live.
(image from press pack, used with […]
Susan at Brandcurve takes a look at the Captain Morgan for President campaign that Diageo have launched to promote their rum. There’s a YouTube video and a Facebook page, all essential requirements for running such a marketing campaign currently.
What’s fascinating to me is that this is a repeat campaign, something they did in the […]
The Idea
I first saw this ad over at Scamp; as I said there, the ad is pleasant and pretty (and most importantly it’s not Happiness Factory, which I found really creepy!)
Fiesta This is Now English 60″ from Fiesta on Vimeo.
But the ad is only the tip of the iceberg, there’s a lot more to this […]
Love this ad from Guinness, for the African market. Now compare it to the US campaign of the Brewmasters
And then one of my favourite UK ads, Noitulove
One brand, three very different treatments depending on the market. Do you think they’d work in a different place?
Tags: guinness
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A look at digital and interactive advertising and marketing
Written by Rachel Clarke [email] for b5media.
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